Building the Intelligent Enterprise: Digital Transformation through AI

Presented by

Neil Ward-Dutton and Andrea Minonne

About this talk

Digital transformation is a key strategy for every company of size across Europe, as organizations look to remain relevant and competitive in the age of digital business. IDC finds that AI is a key enabler of that transformation, allowing businesses to reimagine processes, services and value propositions to customers. Yet while the focus on customers is as strong as ever but as experience matures, European companies are increasingly looking to AI to drive internal process improvement as well as improve customer experience. In this IDC Web Conference, Neil Ward-Dutton, VP of AI and DX European Research Practices, and Andrea Minonne, Research Analyst for IDC's Customer Insight & Analysis team, will discuss the transformative power of AI for European companies, drawing on IDC's qualitative and quantitative research and examples to discuss what are the top drivers and barriers, which are the key use cases, technology and industry adoptions trends across Europe.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.