How can you earn technology buyers' trust and loyalty?

Presented by

Gerry Brown, Customer Experience Research Director, IDC Europe

About this talk

In this short webcast we discuss 'what makes technology buyers trusting and loyal to tech vendors'? IDC surveyed 350 senior-level technology buyers in medium and large enterprises to find out how tech vendors can improve their sales and marketing processes. The answers are both surprising and shocking, making this webinar a must-see for tech vendor sales and marketing professionals alike. We also suggest pragmatic actions that tech vendors can take to increase sales conversions and reduce customer churn.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit