Commerce Everywhere in the Age of Experiential Retail

Presented by

Andrea Sangalli, Research Director and Ornella Urso, Research Analyst, IDC Retail Insights

About this talk

Retailers are now offering their customers real-time (anytime) contextual experiences whether they are online or offline (everywhere). Leading brands are engaging with consumers and discovering what products and services they might need or like. Voice assistants and image recognition are some of the disruptive technologies that are radically changing the retail sector and, after years of change, retail is now all about “commerce everywhere.” Brands are reaching out to their customers through multiple interfaces rather than channels, and they can do it from any location or space and at any time. In this webinar, IDC Retail Insights analysts will share insights on Commerce Everywhere Retail Business Models and what that means for retailers.

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.