Surveillance Capitalism

Presented by

Professor Shoshana Zuboff, Scholar & Author, Harvard Business School

About this talk

Surveillance capitalism is the foundation of a new economic order. Firms compete on the manufacture of "prediction products" traded in lucrative new "behavioral futures markets." Surveillance capitalism's proprietary digital architectures -- what Shoshana Zuboff calls "Big Other" -- are designed to capture and control human behavior for competitive advantage in these new markets, as the production of goods and services is subordinated to a new "means of behavioral modification" that favors private market outcomes free of democratic oversight or control. Acclaimed scholar and author Shoshana Zuboff, Ph.D., Harvard Business School professor emerita, speaks on this topic as she helps audiences and groups understand and conceptualize the transition to an information civilization.

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