Maximizing Analytics Initiatives with Sensitive Data

Presented by

Sean Butler, Director of Product Marketing | Privitar

About this talk

Leading organizations are looking to optimize how they leverage one of their most valuable assets, their data. A key component of maximizing the value of any organization’s data is ensuring that they can provide access and allow requests for the use of sensitive and personal data. As enterprises leverage data to power initiatives like analytics, improving customer experience, new product development, and the move to the cloud it is critical they contemplate how to protect sensitive data. Join this engaging session as we discuss how to implement a sensitive data management strategy to: -Accelerate time to sensitive data access while maintaining privacy -Increase the scope of data that can be used as well as who it can be used by -Optimize the value of analytical tools maintaining organizational and regulatory compliance
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The world is waking up to privacy risk and privacy harms. There is a clear realisation that unless we incorporate privacy into every aspect of the data supply chain we run the risk of impeding innovation and exposing customers to harm. Privitar’s mission is to promote and facilitate the ethical and safe use of valuable data assets. Using leading privacy engineering techniques, we help companies get maximum value from data while preserving customer’s privacy.