Digital Transformation: The Driver of Post-Pandemic Economic Recovery with Uber

Presented by

Jason du Preez, CEO, Privitar, Edward Luce, US Financial Editor, Financial Times, & Ruby Zefo, Chief Privacy Officer, Uber

About this talk

The amount of data generated globally has been growing at a furious pace, and it has only been compounded by COVID-19 and the shift to digital interactions. Businesses know that there’s tremendous value in using and exchanging data, and gathering information is fast, easy, and unexpectedly inexpensive. While the pandemic has undoubtedly caused significant business disruption, can the vast volume of data being collected help them to recover economically? In this session, we’ll explore how the winners of tomorrow’s business world will be those that embrace digital transformation. Join us to discuss: - How important will it be for businesses to digitalise in the wake of COVID-driven economic uncertainty? - Whether a global data privacy readiness program can improve business outcomes? - What's next in the customer experience, and how can responsible use of sensitive data drive business innovation that works?
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The world is waking up to privacy risk and privacy harms. There is a clear realisation that unless we incorporate privacy into every aspect of the data supply chain we run the risk of impeding innovation and exposing customers to harm. Privitar’s mission is to promote and facilitate the ethical and safe use of valuable data assets. Using leading privacy engineering techniques, we help companies get maximum value from data while preserving customer’s privacy.