Tapping the Power of Safe Data to Unlock Business Insights

Presented by

Marc Moesse, Vice President of Product, Privitar

About this talk

Data is the lifeblood of any organization looking to grow and scale. Organizations want to make more data readily accessible to drive innovation faster, while still maintaining consumer trust and respecting customer privacy, but they face significant challenges. Data scientists can’t get access to sensitive data for analytics quickly, slowing their ability to extract insights from that data. Yet it is imperative that organizations protect the privacy of the consumers in the data. Technology holds the key to protecting data, and can enable organizations to safeguard even their most sensitive data so it can be leveraged to its full potential. This episode will explore the concept of safe data, and the importance of leveraging it for analytics, and how it can empower organizations to unlock business insights and drive innovation.

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Privitar
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The world is waking up to privacy risk and privacy harms. There is a clear realisation that unless we incorporate privacy into every aspect of the data supply chain we run the risk of impeding innovation and exposing customers to harm. Privitar’s mission is to promote and facilitate the ethical and safe use of valuable data assets. Using leading privacy engineering techniques, we help companies get maximum value from data while preserving customer’s privacy.