Technology & Business Strategies Driving the Digital Patient Experience

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Comcast Business

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Healthcare technology adoption rose quickly in 2020 as COVID-19 pushed hospitals, practitioners, health systems, and patients to rely increasingly on digital tools for care delivery. While healthcare technology has traditionally been used to advance care and patient outcomes, create administrative efficiencies, and comply with government regulations, there is an emerging focus on the patient-as-customer and technologies that amplify patient-centric interaction. Telehealth and virtual care are the foundation of a hybrid model that will persist in 2021 and beyond. As a host of advancements continues to digitize the patient experience, CIOs and line-of-business will need to partner on effectively marketing new patient care and business models. IDG’s 2021 State of the CIO reveals that CIOs responsibilities have expanded from traditional IT needs to encompass revenue-producing aspects of innovation, business development, and customer experience. Tune in to this webinar to learn about: •the rapid rise in technology adoption and innovative use of emerging tech, such as AI, voice assistants, and robotics; •how shifting patient needs will drive the patient-as-customer transformation; •how IT strategies are shifting to meet the needs of the digital patient experience; and •how healthcare organizations can effectively market new and evolving telehealth models. Panelists: •Travis Flood, Director of Customer Insights, Effectv. •Mark Hagland, Editor-in-Chief, Healthcare Innovation.

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