Not everything that happens in Vegas stays in Vegas: join us right after this year's NAB Show for a full review of what went on, what was hot, and what happened at the conference and show floor.
It's an opportunity to take the pulse of the industry and find out what media and entertainment tech leaders are focusing on right now. Which vendor's product launches and announcements set the strip talking -- and which disappeared without trace? What's happening in the content supply chain, and what's the future for blockchain, AI, cloud and IP?
An international panel share their analysis of the big themes and announcements of this year's show - as well as revealing the unofficial themes and what people were really talking about.
Carolyn Giardina, Technology Editor, The Hollywood Reporter
Pzemek Bozek, Advisory & Consulting, Media & Content, IHS Markit
Paul Clennell, Chief Technology Officer, dock10
Amy DeLouise, Director / Producer, Amy DeLouise
RecordedApr 18 201862 mins
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Addressable ads promise greater engagement with viewers and therefore healthier return for advertisers, but what are the barriers to adoption?
Ad spending has been severely reduced as a result of coronavirus, indeed global ad spend is set to fall by almost $50 billion – or 8.1% - this year as businesses in all sectors cancel or postpone media buys due to coronavirus, according to the World Advertising Research Center (WARC). But it is also worth noting that eMarketer has estimated that connected ad spending in the US alone could total $10.81 billion by 2021, with 59% of that being traded programmatically.
As interest in Sky’s AdSmart continues to grow and US networks and members of Project Oar begin trials of the consortium’s technology, could addressable provide the media industry with a shot in the arm to deflated spending resulting from coronavirus?
With viewers becoming increasingly used to personalised and relevant content, this webinar will consider the benefits for brands and broadcasters, which could include a reduction in channel switching and greater engagement.
It will also assess the different methods of management, delivery and measurement of addressable ads, looking at the approaches for serving ads to linear and on-demand services.
This webinar will also consider the available technology, for example, the importance of media processing at the edge and the role of the cloud. It will also examine the barriers to adoption and how they might be overcome.
Finally, the importance of technical standards for TV programmers and platforms to deliver targeted advertising in linear and on-demand formats on smart TVs will be considered.
Join IBC365 on Wednesday 30 September at 2pm BST to find out how and why broadcasters are adopting addressable advertising.
IBC365 | MediAnswers | Global Eagle | Financial Times | American Public Television
Building technology platforms from a set of off-the-shelf components, like Lego bricks, is being widely adopted for new media solutions including OTT services and content supply chains.
Using these individual services, often cloud based, can help create more powerful solutions more quickly - embracing the latest AI and ML capabilities, and making it easier to swap out individual components like transcoders in future. This approach also paves the way for platforms that make dynamic choices of individual cloud-based services based on demand and cost on a pay-as-you-go basis.
But does the reality live up to the promise? Explore how microservices are being adopted by broadcast and media companies, and find out:
•How microservices can transform development of media content solutions
•When to adopt a microservices-based approach
•Why integration and interoperability of media microservices isn't always straightforward
•Can microservices be a cost effective approach to building and operating media platforms
Chris Lennon, president and CEO, MediAnswers
Steve Sharman, vice president, Technology and Platforms at Global Eagle
Sarah Wells, technical director for operations & reliability, Financial Times
Gerry Field, vice president technology & distribution services, American Public Television
What impact will the coronavirus have on the way we make and deliver content in future?
With media companies scrambling over the past few weeks to adapt the way they make content, many producers, post firms and broadcasters have implemented remote working, with everyone from editors to presenters now working from home. There has been rapid and impressive innovation around remote workflows, but how much of this will remain in place when we eventually emerge from lockdown?
During this webinar, we will look at what is likely to happen next by examining the impact on operational teams and considering the tools and the technology requirements as well as the economic implications. To find out whether remote working will be the new normal we will consider:
•The lessons learnt so far from life under lockdown
•What technology has proved itself invaluable for remote working
•How remote working will be incorporated into daily working life in future
Eben Clancy, Owner of Phantom Sun, Post Production
Olly Strous, Director of Post Production, ITN Post
Jess Nottage, Operations & Technical Director, Clear Cut
IBC365 | OWNZONES | The Farm Group | Yle Finland | IMG Studios
As the Covid-19 pandemic changes the way the world works, broadcasters and media companies are having to adopt radically-different approaches to creating content.
Ingenuity and innovation that might normally take years has sprung up in days as working from home becomes the new normal for everyone from video editors to on-screen talent.
This webinar will help everyone across our industry deploy remote operations and technology as they battle to maintain content pipelines and stay on air. We'll share first-hand experiences, tips and advice on new ways of working, including:
•Remote editing and cloud collaboration for post-production
•Live broadcasting from fully remote distributed teams
•Emerging newsgathering techniques
Jack Edney, Operations Director, The Farm Group
Johan Sundström, Head of Technology Vision, Yle Finland
Rick Phelps, Chief Commercial Officer, OWNZONES
Brian Leonard, Head of Engineering: Post and Workflows, IMG Studios
Live content, in particular sport, is an essential element of traditional broadcasters’ linear schedules and an increasingly attractive way for streamers to build audiences. With viewers becoming accustomed to increasingly sophisticated ways of relaying the action, IBC365 will consider some of the ways in which large-scale live events are presented to audiences.
In this webinar, IBC365 will speak to broadcasters, production teams and their suppliers about the latest technology and techniques they are using to create richer and ultimately more immersive viewing experiences.
The webinar will consider the importance and impact of access to increasing amounts of data, the use of cloud-based tools to handle and turn that data into insights, the role of GFX to support storytelling and what part tools such as augmented reality play in studio presentation.
Valuable content rights drive direct-to-consumer platforms making it more essential than ever to protect content from illegal use and avoid revenue loss.
From password sharing to illegal streaming devices to state-sponsored piracy, content owners face a continual technology and business challenge to protect their content on its journey to reach legitimate consumers, while ensuring that the user experience for paying customers is not degraded.
Content security experts share their strategies for protecting their content, including:
•Effective encryption and DRM models
•Role of watermarking and fingerprinting
•Identifying and stopping sources of illegal streaming
IBC365 | CBC | NLZIET | Finally Found | Applicaster
The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.
Join IBC365 on demand to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we:
- Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements.
- Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models.
- Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.
Roma Kojima, senior director OTT video (CBC Gem), Canadian Broadcasting Corporation
Niels Baas managing director, NLZIET
Richard Davidson-Houston, Founder and MD, Finally Found
IBC365 | Dream Reality Interactive | Eurosport | Muki International
Across gaming, TV and commercial applications, augmented reality (AR) is unlocking valuable new formats and markets for the most creative content.
From high-profile themed games like Harry Potter: Wizards Unite to short-form films. From investments by major telcos to commercial applications like real estate, AR is creating new opportunities for tech companies and content owners.
Explore the technology, use cases and business models behind AR including:
- The challenges of producing and delivering AR content and platforms
- Which audiences are consuming AR content and in what forms
- Successful AR formats across gaming, film & TV, and commercial applications
- The future of AR, and how it compares with other XR formats like VR and 360 video
Dave Ranyard, CEO, Dream Reality Interactive
Gordon Castle, SVP technology and operations, Eurosport
Muki Kulhan, managing director, Muki International
Join IBC365 and Microsoft on Thursday 14 November at 4pm GMT to learn how an intelligent cloud can empower and enable media and entertainment organisations to achieve more.
Join the webinar to gather insights into how to:
- Empower your creative teams to produce higher quality, more innovative content by augmenting human ingenuity
- Manage your content better and get to market faster by moving to an intelligent cloud
- Grow audiences while increasing advertising and subscription revenue by delivering unforgettable experiences.
And learn more about:
- Haivision's SRT Hub, intelligent media routing and cloud-based workflows
- Highlights from the growing ISV ecosystem to include Avid, Telestream and Wowza use cases.
- Explore new production workflows for remote live production, sports and breaking news.
- Connected production: A process that helps with production collaboration and management, removing traditional information and creative silos which exist today, while driving savings and efficiencies from script to screen.
Also, learn how collaborative tools can be used to search and view assets used in the production process, supplementing and in some cases replacing traditional DAM and MAM systems.
- Jennifer Cooper, global head, Media Industry Strategy, Microsoft
- Lutful Khandker, principal SDE lead, Microsoft
- Trent Collie, senior partner development manager, Microsoft
- Harry Grinling, chief executive officer, Support Partners
With the massive rise of esports as a global entertainment phenomenon, it's an increasingly important part of the live production business. Technology and service providers are building on their vast experience of delivering the biggest and most complex events in this fast-growing new sector.
Join IBC365 on Wednesday 6 November to go behind the scenes to understand the technology and workflow behind producing live esports events, including:
• Bringing complex esports events to life on screen to engage audiences.
• Optimising live production operations to produce esports events for a huge international audience.
• Comparing esports production with traditional sports and events broadcasting.
• Delivering esports events with cloud and remote production.
With voice now established with consumers and operators as an essential component of the TV user experience, join IBC365 on demand to find out what's required to take voice engagement to the next level to maximise audience experience and ensure customer retention and revenue growth?
Beyond helping audiences navigate and discover content, voice is transforming consumer security, satisfaction and retention – and driving new revenues including TV-based ecommerce.
Learn first-hand how industry leaders are deploying best-in-class voice technology, and what’s next on their roadmaps, including:
• Ensuring security and privacy in voice control applications
• Using voice biometrics to enable personalisation and reduce fraud
• What is on the horizon for ecommerce?
• Bolstering premium content through voice
Sebastian Reeve, director EMEA, Intelligent Engagement, Nuance Communications
Pieter Vervoort, VP entertainment products, Liberty Global
Dan Whaley, senior architect, Voice & AI, BBC
Your ticket to getting the most out of IBC with the help of some of the most innovative exhibitors on the show floor and experienced industry experts.
Explore what's new this year, and find out which cutting-edge trends to seek out, including:
•Controlling and monitoring more efficient, automated media supply chains.
•Mapping the rise of cloud and software-defined hyperconverged infrastructure.
•Delivering compelling user experiences for staff and consumers alike.
•Emerging business and technology models for broadcast and digital media.
Let us be your guide to IBC2019, helping you navigate the exhibition, conference and content features. And don't miss our IBC hacks: essential tips and tricks for getting the most out of IBC, the RAI and your time in Amsterdam.
George Bevir, editor, IBC365 and IBC Daily
Mathieu Yerle, director of sales and product strategy, Connect
Ruben Spruijt, senior technologist, Nutanix Xi Frame
Ciaran Doran, EVP international sales & marketing, Pixel Power
Mary Ann Halford, senior independent consultant
IBC365 | Media Distillery | Liberty Global | Grey Media
The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models.
Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market.
This webinar explores how cutting-edge AI and ML technology can:
- Transform the way viewers discover and interact with content by extracting images, metadata and context
- Analyse video to offer contextual advertising and increase revenues
- Increase the value of existing video assets via content-based search and recommendations
- Enable established operators to stay relevant for younger, digital-native viewers
Martin Prins, product owner, Media Distillery
Susanne Rakels, senior manager discovery & personalisation, Liberty Global
Ruhel Ali, founder/director, Grey Media
IBC365 | Akamai | France Télévisions | Spicy Mango
Broadcasters and platform owners are investing millions in building and upgrading OTT platforms to ensure they can compete successfully with a growing array of digital competitors and deliver compelling user experiences.
Many of these broadcasters are beginning to move from their initial OTT offerings to more mature services that can scale for the future, and answer the requirements of demanding viewers and regulators.
This webinar uncovers the critical success factors for building a successful OTT service, including:
- Delivering content at scale as more viewing and live events move to OTT
- Ensuring a class-leading user experience and quality
- Using analytics to maximise revenue and engagement
- Ensuring cost efficiency in the OTT workflow
- Securing platforms and content against piracy and malicious attacks
Natalie Billingham, vice president, Media and Carrier EMEA, Akamai
Raphaël Goldwaser, lead video architect, France Télévisions
Chris Wood, chief technology officer, Spicy Mango
Emerging technology and innovative workflows are transforming live sports production. Join IBC365 on demand to explore how it's impacting the way sport is shown on every screen, unlocking the potential to cover more games more efficiently, and reaching a new generation of audiences who are being left behind by traditional sports coverage.
From AI-enabled operations to remote production, virtualisation and data analytics, sport is at the sharp end of the most cutting-edge production processes in the industry.
Leading sports broadcasters and technology providers share the very latest tools and techniques that are essential for everyone working in live production.
Learn how automated live sports solutions and sophisticated speech-to text tools can help sports broadcasters produce more content, enriched storytelling and new viewing experiences to increase their fan engagement while managing costs and new revenue opportunities.
Jérôme Wauthoz, vice president products, Tedial
Francis Zane, chief technology officer, Kiswe Mobile
Mike Ruddell, sports production innovation consultant
Join IBC365 on demand to explore the value of voice control for content.
Consumers have fallen in love with talking to their gadgets. Smart speakers and voice-controlled AI assistants have seen rapid adoption in homes, the UK being the biggest adopter with voice assistant devices now used in more than a quarter of all households.
With a shift away from the on-screen EPG and clunky remote controls to a world where any content is a voice command away, who owns the voice interface with the consumer and the vast amount of valuable data it creates? Does this put more power in the hands of the Silicon Valley tech giants as their voice assistants and AI algorithms become a new gatekeeper? And how should content owners respond?
This webinar explores the importance of delivering compelling user experiences (UX), the value of voice control for content, and finds the best strategies for broadcasters and platform operators to develop voice interfaces and maintain control of the experience.
Ashley Grossman, Senior manager, Personalisation & Discovery, Liberty Global
Morvarid Kashanipour, Lead product creative, Tele2
Patrick Byrden, Senior director customer solutions, TiVo
Join IBC365 on Thursday 25 April at 4pm BST to explore why creators are turning to cloud to transform the way they make great content and how virtualised workflows are unlocking the ability to work in new ways: faster, more collaborative, more efficient and more creative.
This webinar goes inside some of the world's leading content creators, production and post-production operations to hear how they are embracing cloud technology to transform the creative processes used to make, produce and deliver video.
We'll get hands-on with practical lessons on how cloud is enabling more collaboration, access to more talent, round-the-clock working, more content security, and slicker workflows. There's also a dose of reality, as we understand the human and technology challenges and the potential pitfalls of virtualising creative workflows.
Case studies focus on using cloud for:
•Streamlining content creation in the field
•Transforming production and post-production processes
•Efficient content delivery and backhaul
Content professionals are migrating production, ingest, storage, and delivery workflows to hybrid and multicloud environments; as these footprints grow, the workloads become increasingly distributed. In this new paradigm, digital assets will often traverse multiple hosted IT solutions, raising new questions about trust and security that each industry must address.
In this webinar, learn how blockchain can integrate with high-speed data transfer and other cloud-based services to build a shared network for the secure tracking of the digital asset lifecycle. Key use cases for discussion include:
- Definition of trusted business networks
- Unique encryption and secure key exchange
- Forensic asset tracking
- Execution of commercial and legal terms