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Winning the Battle for OTT Audiences

Great content alone is not enough to sustain a successful on-demand internet-delivered OTT service.

Whether it's broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.

Audiences have huge expectations of user experience, video image and quality-of-service - regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service - whatever the content and business model.

Leading OTT operators and their technology providers discuss how they have designed-in quality and user experience all the way through to consumers' devices, showing how this directly drives audience growth.

They will reveal the risk factors that can destroy audience engagement, including poor streaming performance and data privacy and security fears.

As OTT becomes inseparable from live broadcast, solutions for streaming time-sensitive, high-value live events and sports are assessed.

Speakers:
Guilherme Saraiva, CTO, Rede Telecine
Steve Miller-Jones, Senior Director of Product Management, Limelight Networks
Jessica d'Ardenne, Director of Acquisition, Retention & Web, DAZN
Kevin Cochrane, Managing Director, OTT Content Consulting
Recorded Jun 28 2018 71 mins
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IBC365 | Limelight Networks | Rede Telecine | DAZN | OTT Content Consulting
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  • Title: Winning the Battle for OTT Audiences
  • Live at: Jun 28 2018 3:00 pm
  • Presented by: IBC365 | Limelight Networks | Rede Telecine | DAZN | OTT Content Consulting
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