Cloud playout: Unlocking global success for channel operators & broadcasters

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IBC365 | Tata Communications

About this talk

Broadcasters with linear channel playout operations are increasingly turning to the cloud to deliver the flexibility and efficiency they need to remain competitive and grow their international footprint. Cloud playout offers the potential for rapid channel launches, more efficient and resilient operations and a clear commercial model enabling linear channels to be more successful and profitable. In this webinar, we'll explore how Tata Communications customers are using Cloud Playout to deploy a unified solution for both playout and distribution on a global basis, and why cloud is fast becoming the preferred option for many linear channel operators and broadcasters. Join to: - Explore cloud success stories, like Woohoo TV, Latin America’s first dedicated channel for sports, music and youth culture. It expanded rapidly into new markets in the U.S. without needing capital investment by deploying Tata Communications' Cloud Master Control and Video Connect solutions. - Learn how Cloud Master Control delivers a future-ready virtualized IP environment powered by industry-leading technology vendors, enabling channel operators to scale rapidly from a single channel to a large-scale multi-channel operation, with complete flexibility and reliability. - Understand the business, technology and operational benefits and the crucial questions to ask before moving your channel playout operation to a cloud playout provider. Speakers: Jeremy Dujardin, CTO Media Services, Tata Communications Dhaval Ponda, Global Sales Head Media Services, Tata Communications
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