Talking to the TV: Transforming the viewing experience with voice control

Join IBC365 on demand to explore the value of voice control for content. Consumers have fallen in love with talking to their gadgets. Smart speakers and voice-controlled AI assistants have seen rapid adoption in homes, the UK being the biggest adopter with voice assistant devices now used in more than a quarter of all households. With a shift away from the on-screen EPG and clunky remote controls to a world where any content is a voice command away, who owns the voice interface with the consumer and the vast amount of valuable data it creates? Does this put more power in the hands of the Silicon Valley tech giants as their voice assistants and AI algorithms become a new gatekeeper? And how should content owners respond? This webinar explores the importance of delivering compelling user experiences (UX), the value of voice control for content, and finds the best strategies for broadcasters and platform operators to develop voice interfaces and maintain control of the experience. Speakers: Ashley Grossman, Senior manager, Personalisation & Discovery, Liberty Global Morvarid Kashanipour, Lead product creative, Tele2 Patrick Byrden, Senior director customer solutions, TiVo