Engaging users and boosting advertising with AI

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Presented by

IBC365 | Media Distillery | Liberty Global | Grey Media

About this talk

The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models. Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market. This webinar explores how cutting-edge AI and ML technology can: - Transform the way viewers discover and interact with content by extracting images, metadata and context - Analyse video to offer contextual advertising and increase revenues - Increase the value of existing video assets via content-based search and recommendations - Enable established operators to stay relevant for younger, digital-native viewers Speakers: Martin Prins, product owner, Media Distillery Susanne Rakels, senior manager discovery & personalisation, Liberty Global Ruhel Ali, founder/director, Grey Media
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