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Engaging users and boosting advertising with AI

The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models.

Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market.

This webinar explores how cutting-edge AI and ML technology can:

- Transform the way viewers discover and interact with content by extracting images, metadata and context
- Analyse video to offer contextual advertising and increase revenues
- Increase the value of existing video assets via content-based search and recommendations
- Enable established operators to stay relevant for younger, digital-native viewers

Martin Prins, product owner, Media Distillery
Susanne Rakels, senior manager discovery & personalisation, Liberty Global
Ruhel Ali, founder/director, Grey Media
Recorded Aug 8 2019 63 mins
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IBC365 | Media Distillery | Liberty Global | Grey Media
Presentation preview: Engaging users and boosting advertising with AI

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  • See it differently: IBC2019 preview Recorded: Sep 5 2019 68 mins
    IBC365 | Connect | Nutanix | Rohde & Schwarz
    Your ticket to getting the most out of IBC with the help of some of the most innovative exhibitors on the show floor and experienced industry experts.

    Explore what's new this year, and find out which cutting-edge trends to seek out, including:
    •Controlling and monitoring more efficient, automated media supply chains.
    •Mapping the rise of cloud and software-defined hyperconverged infrastructure.
    •Delivering compelling user experiences for staff and consumers alike.
    •Emerging business and technology models for broadcast and digital media.

    Let us be your guide to IBC2019, helping you navigate the exhibition, conference and content features. And don't miss our IBC hacks: essential tips and tricks for getting the most out of IBC, the RAI and your time in Amsterdam.

    George Bevir, editor, IBC365 and IBC Daily
    Mathieu Yerle, director of sales and product strategy, Connect
    Ruben Spruijt, senior technologist, Nutanix Xi Frame
    Ciaran Doran, EVP international sales & marketing, Pixel Power
    Mary Ann Halford, senior independent consultant
  • Engaging users and boosting advertising with AI Recorded: Aug 8 2019 63 mins
    IBC365 | Media Distillery | Liberty Global | Grey Media
    The battle is on to win audiences and grow revenues - not only by having great content, but by delivering consistent improvements to user experiences and advertising models.

    Artificial intelligence and machine learning tools are creating new ways for content and platform owners to engage with consumers and compete in the new digital market.

    This webinar explores how cutting-edge AI and ML technology can:

    - Transform the way viewers discover and interact with content by extracting images, metadata and context
    - Analyse video to offer contextual advertising and increase revenues
    - Increase the value of existing video assets via content-based search and recommendations
    - Enable established operators to stay relevant for younger, digital-native viewers

    Martin Prins, product owner, Media Distillery
    Susanne Rakels, senior manager discovery & personalisation, Liberty Global
    Ruhel Ali, founder/director, Grey Media
  • Building tomorrow's OTT platforms Recorded: Jul 25 2019 62 mins
    IBC365 | Akamai | France Télévisions | Spicy Mango
    Broadcasters and platform owners are investing millions in building and upgrading OTT platforms to ensure they can compete successfully with a growing array of digital competitors and deliver compelling user experiences.

    Many of these broadcasters are beginning to move from their initial OTT offerings to more mature services that can scale for the future, and answer the requirements of demanding viewers and regulators.

    This webinar uncovers the critical success factors for building a successful OTT service, including:
    - Delivering content at scale as more viewing and live events move to OTT
    - Ensuring a class-leading user experience and quality
    - Using analytics to maximise revenue and engagement
    - Ensuring cost efficiency in the OTT workflow
    - Securing platforms and content against piracy and malicious attacks

    Natalie Billingham, vice president, Media and Carrier EMEA, Akamai
    Raphaël Goldwaser, lead video architect, France Télévisions
    Chris Wood, chief technology officer, Spicy Mango
  • New goals for innovating live sports production Recorded: Jun 20 2019 59 mins
    IBC365 | Tedial | Kiswe
    Emerging technology and innovative workflows are transforming live sports production. Join IBC365 on demand to explore how it's impacting the way sport is shown on every screen, unlocking the potential to cover more games more efficiently, and reaching a new generation of audiences who are being left behind by traditional sports coverage.

    From AI-enabled operations to remote production, virtualisation and data analytics, sport is at the sharp end of the most cutting-edge production processes in the industry.

    Leading sports broadcasters and technology providers share the very latest tools and techniques that are essential for everyone working in live production.

    Learn how automated live sports solutions and sophisticated speech-to text tools can help sports broadcasters produce more content, enriched storytelling and new viewing experiences to increase their fan engagement while managing costs and new revenue opportunities.

    Jérôme Wauthoz, vice president products, Tedial
    Francis Zane, chief technology officer, Kiswe Mobile
    Mike Ruddell, sports production innovation consultant
  • Crafting quality: Skills for successful UHD and HDR production Recorded: May 30 2019 64 mins
    IBC365 | The Farm Group UK
    Join IBC365 on Thursday 30 May to explore how more pixels, higher frame rates, wide colour gamut and high dynamic range are transforming the production process.

    Commissioners are demanding more content in 4K/UHD for digital platforms and to future-proof their libraries, impacting every step of the creative process and the craft skills needed.

    Hear from experienced UHD and HDR production and post-production talent in this webinar sharing the secrets of successful craft skills and production workflows for higher-quality images.

    Pamela Ann Berry, Director/producer
    Aidan Farrell, Senior colourist, The Farm Group UK
    Peter Collins, Head of scripted pipeline, The Farm Group UK
  • Talking to the TV: Transforming the viewing experience with voice control Recorded: May 16 2019 62 mins
    IBC365 | TiVo | Liberty Global | Tele2
    Join IBC365 on demand to explore the value of voice control for content.

    Consumers have fallen in love with talking to their gadgets. Smart speakers and voice-controlled AI assistants have seen rapid adoption in homes, the UK being the biggest adopter with voice assistant devices now used in more than a quarter of all households.

    With a shift away from the on-screen EPG and clunky remote controls to a world where any content is a voice command away, who owns the voice interface with the consumer and the vast amount of valuable data it creates? Does this put more power in the hands of the Silicon Valley tech giants as their voice assistants and AI algorithms become a new gatekeeper? And how should content owners respond?

    This webinar explores the importance of delivering compelling user experiences (UX), the value of voice control for content, and finds the best strategies for broadcasters and platform operators to develop voice interfaces and maintain control of the experience.

    Ashley Grossman, Senior manager, Personalisation & Discovery, Liberty Global
    Morvarid Kashanipour, Lead product creative, Tele2
    Patrick Byrden, Senior director customer solutions, TiVo
  • Transforming creative workflows: Making great content in the cloud Recorded: Apr 25 2019 60 mins
    IBC365 | Jellyfish Pictures | LCTV | TechXMedia
    Join IBC365 on Thursday 25 April at 4pm BST to explore why creators are turning to cloud to transform the way they make great content and how virtualised workflows are unlocking the ability to work in new ways: faster, more collaborative, more efficient and more creative.

    This webinar goes inside some of the world's leading content creators, production and post-production operations to hear how they are embracing cloud technology to transform the creative processes used to make, produce and deliver video.

    We'll get hands-on with practical lessons on how cloud is enabling more collaboration, access to more talent, round-the-clock working, more content security, and slicker workflows. There's also a dose of reality, as we understand the human and technology challenges and the potential pitfalls of virtualising creative workflows.

    Case studies focus on using cloud for:
    •Streamlining content creation in the field
    •Transforming production and post-production processes
    •Efficient content delivery and backhaul
  • Blockchain: A framework for the secure exchange of digital assets Recorded: Apr 2 2019 62 mins
    IBC365 | IBM Aspera
    Content professionals are migrating production, ingest, storage, and delivery workflows to hybrid and multicloud environments; as these footprints grow, the workloads become increasingly distributed. In this new paradigm, digital assets will often traverse multiple hosted IT solutions, raising new questions about trust and security that each industry must address.

    In this webinar, learn how blockchain can integrate with high-speed data transfer and other cloud-based services to build a shared network for the secure tracking of the digital asset lifecycle. Key use cases for discussion include:
    - Definition of trusted business networks
    - Unique encryption and secure key exchange
    - Forensic asset tracking
    - Execution of commercial and legal terms
  • Remote production: Lead the next in live production Recorded: Mar 13 2019 59 mins
    IBC365 | Tata Communications | Dorna Sports
    Join IBC365 on Wednesday 13 March at 4pm GMT to explore how remote production is changing the way sports broadcasters think and act.

    The demand for live content is growing at an exponential rate. However, shipping a whole production team and their equipment to each location means hosting live events is challenging

    For broadcasters, this means increasing cost pressures, human resource challenges and managing complex logistics. In such a scenario, remote production is proving to be a real solution with the potential to transform live production.

    Speakers from MotoGP rights holder Dorna Sports will share their viewpoints on the topic from a broadcaster standpoint and will talk about their experience in deploying remote production and the experience and benefits derived.

    The cost savings offered by remote production workflows can be used to deliver more content from the venue. Instead of sending large technical crews on site for OB production, a broadcaster can send more journalists and editorial staff to capture more and better content.

    With the world’s largest and most advanced fibre network that is strong and reliable, Tata Communications is best placed to deliver feeds with extremely low latency, super large capacity, stable and consistent to match broadcaster's requirements of delivering better quality feeds, with faster turnaround at lower cost, offering the potential for higher productivity for live production, in terms of both OPEX and CAPEX.

    Dhaval Ponda, global sales head Media Services, Tata Communications
    Sergi Sendra, senior director Media Production, Dorna Sports
  • Transforming production and broadcast with 5G Recorded: Feb 21 2019 62 mins
    IBC365 | IRT Germany | BT Sport
    Join this webinar on Thursday 21 February to learn how 5G will transform the way content is created, produced and distributed.

    More than just a faster mobile data connection, 5G reinvents connectivity. The technology enables new types of remote productions, and coverage of more live events, news and sports in higher 4K/HDR quality, and will revolutionise the way consumers receive content, combining broadcast, OTT and data to create a seamless experience regardless of network or device.

    That's the theory - but how is 5G being deployed in practice? What are the early adopters doing, and what results are they achieving?

    This webinar will explore a series of exciting use cases for 5G with hands-on case studies, including:
    - Enriching production and storytelling
    - Revitalising newsgathering and live event coverage
    - Blending broadcast and live data for mobile audiences in the European 5G-Xcast project

    - Dr Jordi Gimenez, 5G research engineer & project manager, IRT Germany
    - Matt Stagg, Director of mobile strategy, BT Sport
    - Marios Nicolaou, 5G and digital transformation senior strategy advisor
  • Esports goes mainstream Recorded: Jan 24 2019 66 mins
    IBC365 | Fnatic | Tata Communications | Gfinity | ESCharts.com
    The rise of esports as the biggest new live sports and entertainment phenomenon on the planet is creating new opportunities for broadcasters, digital platforms and technology suppliers. The industry's leading participants explain how esports is transforming live content and reaching new audiences as it crosses into the mainstream and catches the attention of the biggest media businesses.

    In this webinar you'll learn about:
    •How esports is outgrowing traditional sports, reaching a global audience of 590 million by 2020, more than half of millennials
    •The growing value of esports media rights and the opportunities for broadcasts and content platforms
    •The esports ecosystem of teams, events, leagues, games publishers and platforms
    •The role of live production technology to produce esports events for a huge international audience

    Wouter Sleijffers, chief executive, Fnatic
    Dhaval Ponda, global sales head Media Services, Tata Communications
    Martin Wyatt, head of partner relationships, Gfinity
    Ivan Danishevsky, founder of ESCharts.com and ESM.one
  • Cloud playout: Unlocking global success for channel operators & broadcasters Recorded: Dec 4 2018 59 mins
    IBC365 | Tata Communications
    Broadcasters with linear channel playout operations are increasingly turning to the cloud to deliver the flexibility and efficiency they need to remain competitive and grow their international footprint.

    Cloud playout offers the potential for rapid channel launches, more efficient and resilient operations and a clear commercial model enabling linear channels to be more successful and profitable.

    In this webinar, we'll explore how Tata Communications customers are using Cloud Playout to deploy a unified solution for both playout and distribution on a global basis, and why cloud is fast becoming the preferred option for many linear channel operators and broadcasters.

    Join to:
    - Explore cloud success stories, like Woohoo TV, Latin America’s first dedicated channel for sports, music and youth culture. It expanded rapidly into new markets in the U.S. without needing capital investment by deploying Tata Communications' Cloud Master Control and Video Connect solutions.

    - Learn how Cloud Master Control delivers a future-ready virtualized IP environment powered by industry-leading technology vendors, enabling channel operators to scale rapidly from a single channel to a large-scale multi-channel operation, with complete flexibility and reliability.

    - Understand the business, technology and operational benefits and the crucial questions to ask before moving your channel playout operation to a cloud playout provider.

    Jeremy Dujardin, CTO Media Services, Tata Communications
    Dhaval Ponda, Global Sales Head Media Services, Tata Communications
  • Content convergence: Why telcos need content and content providers need telcos Recorded: Nov 15 2018 63 mins
    IBC365 | Huawei | Rights Stuff | O2 | Ampere
    The boundaries between broadcasters, pay TV platforms, OTT operators and telecoms providers are blurring.

    Competitors are becoming partners as content owners recognise the role of telcos to deliver their services to a bigger audience and drive new revenues, while telecom operators are creating compelling consumer experiences built around video.

    Convergence is now all about putting the consumer at the centre of a connected media and entertainment experience where the distinction between live broadcast and on-demand services disappears.

    It's an exciting time for every player in the content and connectivity business, and in this ground-breaking webinar we'll map out the future of convergence and hear:
    - Why high-quality video services are vital for telecom operators wanting to engage consumers and grow their revenues through "experience monetisation"
    - When is the right time for operators to license their own content or offer their own VOD platform
    - How becoming a super-aggregator of OTT services and TV channels can create a compelling offer without costing a cent in content rights
    - Why content providers, broadcasters and SVOD platform owners should partner with telcos to reach new audiences in new markets

    Richard Griffiths, Vice President Consultant Office, Huawei Technologies
    Wendy Bernfeld, Managing Director, Rights Stuff
    David Owens, 5G Ecosystem Liaison Technology Strategy, O2 (Telefonica UK)
    Tony Maroulis, Research Manager, Ampere Analysis
  • Accelerating innovation across Media & Entertainment Recorded: Oct 23 2018 44 mins
    IBC365 | IBC | TM Forum | MYCOM OSI
    IBC is collaborating with TM Forum – which represents more than 850 global communications service providers and their suppliers - to bring the TM Forum’s highly successful collaborative Catalyst innovation programme to the converging media, entertainment, technology and telecoms value chain.

    This special webinar will fully outline and explain the programme and, importantly, how you can get involved in this fast track innovation programme to showcase your leading role in developing and designing solutions to address some of the current media & entertainment industry challenges.

    Join this webinar to learn:
    •Current media & telecoms industry landscape, challenges & opportunities
    •Introduction to Media-Telecoms Catalysts Programme
    •Example Previous Catalyst Innovation Project
    •Potential Catalyst concept areas
    •How to get involved

    Dr Andy Tiller, EVP Collaboration & Innovation, TM Forum
    Mark Smith, IBC-TM Forum Collaboration & Catalysts Lead
    Yoann Foucher, Senior Director Product Management, MYCOM OSI
  • The future of satellite uplink amplifiers Recorded: Oct 10 2018 22 mins
    Rohde & Schwarz
    This webinar, brought to you by Rohde & Schwarz, explores the future of uplink amplifiers, including solid-state designs, linearity, signal quality in order to help you select the right amplifier for uplink scenarios.

    Christian Baier, Product Manager Satellite Amplifiers, Rohde & Schwarz
    Dr Florian Ohnimus, Director R&D RF Power Components, Rohde & Schwarz
  • Media at the Edge: A new content technology perspective Recorded: Oct 4 2018 62 mins
    IBC365 | Accenture | Schneider Electric | BASE Media Cloud
    What you will learn:

    - What is Edge computing and why it will be key to broadcasting, media and entertainment

    - How edge computing is rapidly evolving to provide content anywhere and everywhere through the IoT and soon across 5G networks
    - What mobile edge computing means for production, processing and video distribution
    - How new consumer experiences, VR, AR, UHD streaming will be driven by the availability of edge infrastructure
    - Protecting the physical and digital assets. How to secure the critical IT infrastructure which will house valuable content at the edge of the network

    Jefferson Wang, Managing Director, Accenture Strategy, Communications, Media and Technology
    Steven Carlini, Senior Director Data Centre Global Solutions, Schneider Electric
    Damon Neale, Chief Technology Office, BASE Media Cloud
  • What's in store at IBC2018? Recorded: Aug 23 2018 67 mins
    IBC365 | Tata Communications | Rohde & Schwarz | IABM | Marquis Media Partners
    Watch now on demand.

    Don’t miss the highlights of IBC2018 with this inside preview of the big themes and must-see tech on this year’s show floor.

    Our panel of broadcasters and exhibitors guide us through their predictions of the hot topics from IP to AI, the rise-and-rise of OTT, and the impact of 5G, blockchain and ATSC 3.0.

    Plus the new focus on building an efficient supply chain to create, manage, store and distribute content.

    Join us to help make your IBC experience the best yet.

    Jeremy Dujardin, CTO Global Media & Entertainment, Tata Communications
    Tim Felstead, Director of Strategic and Operation Marketing Broadcast & Media, Rohde & Schwarz
    Kathy Bienz, Director North America, IABM
    Jurgita Rhodes, Partner, Marquis Media Partners
  • Can computers be creative? Integrating AI in media content workflows Recorded: Jul 19 2018 63 mins
    IBC365 | Adobe | GrayMeta | Channel 4 | EBU
    Artificial intelligence (AI) and machine learning are starting to transform the way content is created, managed and delivered.

    New cognitive-computing tools are enhancing creativity, eliminating mundane repetitive work and unlocking new value from content.

    AI is suddenly everywhere: the ready availability of powerful AI services from all the major cloud providers means hundreds of media technology products are plugging into AI and offering new ways of working.

    This webinar cuts through the hype to reveal how media companies are actually using AI tools throughout the content supply chain - from aiding craft and creative work in post-production, automating metadata extraction and compliance, to making smart content recommendations to audiences. Our speakers will explain how best to use AI, what we can and can't do, and how it will continue to change workflows into the future.

    Michael Gamböck, Senior Strategy Relations EMEA, Creative Cloud Video, Adobe
    Josh Wiggins, Chief Commercial Officer, GrayMeta
    Neil Taylor, Lead Data Strategist for Commercial Innovations, Channel 4
    Jean-Pierre Evain, Principal Project Manager, EBU Artificial Intelligence Committee
  • Winning the Battle for OTT Audiences Recorded: Jun 28 2018 71 mins
    IBC365 | Limelight Networks | Rede Telecine | DAZN | OTT Content Consulting
    Great content alone is not enough to sustain a successful on-demand internet-delivered OTT service.

    Whether it's broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.

    Audiences have huge expectations of user experience, video image and quality-of-service - regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service - whatever the content and business model.

    Leading OTT operators and their technology providers discuss how they have designed-in quality and user experience all the way through to consumers' devices, showing how this directly drives audience growth.

    They will reveal the risk factors that can destroy audience engagement, including poor streaming performance and data privacy and security fears.

    As OTT becomes inseparable from live broadcast, solutions for streaming time-sensitive, high-value live events and sports are assessed.

    Guilherme Saraiva, CTO, Rede Telecine
    Steve Miller-Jones, Senior Director of Product Management, Limelight Networks
    Jessica d'Ardenne, Director of Acquisition, Retention & Web, DAZN
    Kevin Cochrane, Managing Director, OTT Content Consulting
  • Transforming Live Sports Production with Artificial Intelligence Recorded: May 24 2018 62 mins
    IBC365 | Timeline TV | Salsa Sound | Tedial | MediaPro
    Producing and managing the most valuable live sport broadcasts is being transformed through AI-enabled tools automating critical parts the production process.

    From AI cameras focusing in on the action, automated multi-channel sound mixes, to powerful media management tools linking live action with real-time metadata to speed production and automate match highlights creation.

    In this webinar we'll explore cutting-edge tools for live sports production and hear from leading broadcasters that are using them.

    Daniel McDonnell, Managing Director, Timeline TV
    Dr Rob Oldfield, Co-Founder, Salsa Sound
    Jérôme Wauthoz, Vice President Products, Tedial
    Dr Ignasi Rius Ferrer, Product Owner Automatic TV, MediaPro

    Robert Ambrose, Managing Consultant, High Green Media
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IBC365 is an online community platform providing business knowledge for the global media, entertainment & technology industry.

IBC365 Webinars are designed and produced to give insightful information on industry trends and provide thought leadership and case studies from industry leaders and experts.

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  • Title: Engaging users and boosting advertising with AI
  • Live at: Aug 8 2019 3:00 pm
  • Presented by: IBC365 | Media Distillery | Liberty Global | Grey Media
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