Augmenting reality: Creative and commercial opportunities for AR content

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Presented by

IBC365 | Dream Reality Interactive | Eurosport | Muki International

About this talk

Across gaming, TV and commercial applications, augmented reality (AR) is unlocking valuable new formats and markets for the most creative content. From high-profile themed games like Harry Potter: Wizards Unite to short-form films. From investments by major telcos to commercial applications like real estate, AR is creating new opportunities for tech companies and content owners. Explore the technology, use cases and business models behind AR including: - The challenges of producing and delivering AR content and platforms - Which audiences are consuming AR content and in what forms - Successful AR formats across gaming, film & TV, and commercial applications - The future of AR, and how it compares with other XR formats like VR and 360 video Speakers: Dave Ranyard, CEO, Dream Reality Interactive Gordon Castle, SVP technology and operations, Eurosport Muki Kulhan, managing director, Muki International
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