Broadcaster VOD: Delivering the next generation of catch-up viewing

Logo
Presented by

IBC365 | CBC | NLZIET | Finally Found | Applicaster

About this talk

The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues. Join IBC365 on demand to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we: - Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements. - Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models. - Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto. Speakers: Roma Kojima, senior director OTT video (CBC Gem), Canadian Broadcasting Corporation Niels Baas managing director, NLZIET Richard Davidson-Houston, Founder and MD, Finally Found Devra Prywes, chief product officer, Applicaster
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (106)
Subscribers (22201)
IBC365 is an online community platform providing business knowledge for the global media, entertainment & technology industry. IBC365 Webinars are designed and produced to give insightful information on industry trends and provide thought leadership and case studies from industry leaders and experts. Come and join the discussion.