The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.
Join IBC365 on demand to find out how broadcasters with limited budgets build platforms to compete with the global players. In this webinar we:
- Unbox BVOD platforms' content strategy, business models, technology platforms and operational requirements.
- Explore the next steps in BVOD - from the BBC's move to build a deep content library of free-to-view box sets, to the importance of data, personalisation and addressable advertising models.
- Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.
Speakers:
Roma Kojima, senior director OTT video (CBC Gem), Canadian Broadcasting Corporation
Niels Baas managing director, NLZIET
Richard Davidson-Houston, Founder and MD, Finally Found
Devra Prywes, chief product officer, Applicaster