How to succeed in OTT in 2020

Presented by

IBC365 | BritBox | Applicaster | Ampere Analysis

About this talk

​A swathe of new OTT platforms – from Disney+ to HBO Max and Peacock - have launched or are about to come to market in 2020, looking to carve out a niche against longer established rivals. What does it take to stand out in such a crowded landscape, and what kinds of services are likely to thrive? And how has the coronavirus pandemic affected launch plans? This IBC365 panel will debate the key to success in the OTT sector, discussing the strategy, content, business models, technology, marketing and distribution that services need to succeed. Speakers Reemah Sakaan, Group Director SVOD, ITV and SVP Creative Head, BritBox Simon James, VP Sales Engineering, Applicaster Rahul Patel, Analyst, Ampere Analysis
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