This webinar will look at the strategic drivers behind the deployment of CDN technology from the perspective of broadcasters and platforms.
The drivers behind CDN strategy will be discussed in the context of prioritising user experience, scalability and the outlook for new technology. Panelists include Carlos Octavio, Head of Architecture and Analytics for Globo, Steve Miller-Jones, Vice President of Product Strategy at Limelight Networks, and Paul Tweedy, Lead Architect, Online Technology Group at BBC Design + Engineering.
• How to ensure flexibility in your CDN
• Increasing the reach of your CDN through the deployment of micro-pop network
• Strategic investment vs tech pureplay - how to prioritise business decision making
• Third-party supplier considerations, affiliate networks and partners
• Capacity and quality for new services, customisation and operational integration.
RecordedOct 14 202061 mins
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This webinar will explore how to increase revenue, improve brand loyalty and customer satisfaction through mission critical video distribution.
With consumption of video content increasing, viewing quality is having a large impact on brand reputation, customer loyalty and revenue. But with prices that are under pressure and resources that are limited, efficiency in operations is becoming mission critical. This is the reason why many operators are rethinking the way they manage the error-prone delivery of video content. The increasing number of technology components that make up a TV/video distribution architecture, and the pace at which these components change is making the process of upgrade and maintenance expensive and difficult to manage. In many cases, 85% of executed changes do not result in the desired changes, causing new problems instead.
During this webinar industry leaders will discuss:
- Common causes of low-efficiency and high-cost video distribution operations
- What is required to increase control and efficiency?
- Case studies of high-efficiency operations
- Building flexibility into architecture
- Leveraging cloud architecture appropriately
- End-to-end data driven operations and AI Ops
From the first cut of a project to the creation of a polished master, the post production process is where the many audio and visual elements of a project come together for the first time.
This webinar will focus on the latest tools for crafting content, from the assembly of rushes through to mixing, mastering and the creation of deliverables. In considering the cutting-edge technology available to post professionals it will explore the trends that are shaping the way content is crafted, including the demand for UHD and HDR content, the importance of tools for project management and collaboration and working remotely, the impact of the cloud on storing and processing content, as well as the role of artificial intelligence in helping to boost efficiency.
A panel of industry experts will examine tools and workflows for:
• Importing and managing content
• Offline edit
• Online and VFX
Viewers expect the same level of service whether watching content delivered over the internet or via traditional broadcast technology. And, with an increasing amount of time spent watching streamed and on-demand content, media firms must now deliver a consistent playback and frictionless download experience. Against this backdrop, the role of the CDN (content delivery network) has never been more important. With CDNs providing geographically distributed servers and data centres they provide the means for hosting content closer to a viewer, delivering a faster and more reliable viewing experience. But for those who want to stream their content or make it available on demand, what are the considerations when devising a CDN strategy and selecting partners?
During this IBC365 webinar, a panel of experts will discuss:
- Understanding an audience’s needs
- Live, VoD or both?
- Dealing with latency
- Scaling for large events
- Creating interactive experiences
- Multi-format delivery
- Monitoring and data analysis
- Public v private CDNs
As streaming services continue to grow in popularity and viewer expectations of customisation continue to rise, the localisation business is booming.
With global SVoD platforms pursuing aggressive international growth, the need for content which is tailored to viewers wherever they may be in the world is helping to fuel a sector which requires complex, multifaceted systems that have evolved to serve the global demand for film and TV. And, without the correct tools and workflows in place, the logistics of managing the creation of multiple deliverables can become unwieldy and expensive.
This IBC365 webinar will examine the process of localisation from start to finish, including the creation of subtitles, language dubbing, audio description, graphics and the importance of creating compliant and culturally appropriate versions for international markets.
With a particular focus on efficient and cost-effective workflows, a panel of experts will explore:
- The production process and the importance of involving creatives
- The role of AI and automation
- Standardisation and technical standards
- Cloud-based workflows
Viewer demand for OTT services shows no sign of slowing down, and while the SVODs like Netflix, Disney + and Apple may steal the limelight there has also been a rise in the number of linear OTT services.
The attraction of free, ad-supported, TV (Fast) isn’t limited to viewers struck by the burden of choice provided by SVOD giants; the likes of Viacom, Comcast and Fox have in the past couple of years spent hundreds of millions of dollars acquiring FAST services, while manufacturers such LG, Panasonic and connected TV and soundbar maker Vizio are among those to provide free, ad-supported channels with their products.
This IBC365 webinar will explore all the key elements required to launch a robust and distinctive linear Fast service, from the tools needed to turn individual assets into a linear service to ad-insertion techniques and the development of apps.
A panel of experts and key vendors will explore:
• Channel origination platforms
• Serverless playout and building channels in the cloud
• App creation
• Content security
• Monetisation, the delivery of targeted ads including dynamic ad insertion and server-side ad insertion
• Real-time monitoring and data and reporting capabilities
Addressing climate change is a priority for governments and organisations around the world, and the media sector has an important role to play – not just in raising awareness but also by reducing its impact on the environment. According to film and TV sustainability consortium Albert, one hour of TV production contributes 9.2 tonnes of CO2 to the atmosphere. So, from set designers to studios to post-production facilities, how can all those involved in capturing and crafting content reduce emissions and cut waste?
Join IBC365 for a discussion on:
• Embedding sustainability into development and pre-production
• The impact of remote production and role of the cloud
• Post production
• The role of vendors and kit suppliers
• Offsetting carbon emissions
• Education and training
Join IBC and some of the industry’s key technology suppliers for a tour of the tech that is enabling every aspect of live video production and streaming.
Following a massive summer of sport, including the Tokyo Olympics and UEFA Euro 2020, there have been major advancements in in the way content is captured and delivered, from the tools and techniques for remote production to the latest in low-latency video streaming to consumers. Find out what has enabled these advances and what impact it will have on the way live sport and content is streamed in future.
During this tour, IBC365 will be joined by key suppliers and industry experts who will explore every aspect of video-over-IP, from production to contribution, from encoding to streaming, from FAST to Edge.
During this tour, you will hear from:
Register now to discover what is new in the world of live sports and streaming video.
Live events continue to demonstrate their power in acquiring and maintaining audiences, with the drama provided by unscripted action - whether sporting, music or other cultural performances – providing the content for broadcasters and OTT platforms to deliver unmissable events that attract viewers and in turn create loyal customers. But for rights holders and content creators, the challenge lies in establishing workflows and systems that allow production teams to craft content that transports viewers to the heart of the action.
During this IBC365 webinar, live production specialists will discuss the challenges they face, including the need for robust, secure solutions that deliver live content with minimal latency, the demands for higher quality content and the importance of providing fast turnaround highlights, particularly for social media and premium services.
Industry leaders responsible for designing and implementing live production workflows will discuss:
- The role of IP in transporting live and file-based content
- Live contribution solutions
- Replay systems and servers
- Tools for supplementing live feeds
- Rapid review and approval
- Augmenting content with engaging graphics
- Delivering content to social channels
- The demands of remote production
- The importance of sustainable solutions
The boom in the number and range of OTT services has provided viewers with more choice than ever before. Whether SVOD, TVOD, PPV or ad-funded, in such a competitive market the importance of providing a seamless user experience and understanding viewers habits and needs has never been greater.
During this IBC365 webinar, a panel of experts will consider the different models and discuss strategies for pricing products and services, as well as how to go about billing and collecting payments effectively in order to maintain customer engagement and loyalty and build viewership.
They will discuss:
- Defining packages and pricing
- Onboarding new customers and the user experience
- Maintaining and effectively monetising customers
- Customer experience and after sales management
- Measurement and reporting: understanding data and real-time analysis
- Understanding ARPU and reducing churn
- Outsourcing: identifying and engaging with third party service providers
5G technology has the potential to radically change the way people access high-quality digital media on the move. And with video consumption on mobile devices rocketing in recent years, telcos, media firms and vendors are examining how mobile technologies might be used to distribute content from linear services to immersive experiences. For network operators, 5G provides the opportunity to make infrastructure more dynamic, while content owners and broadcasters – particularly those hosting live events – provide higher quality content more efficiently, with lower latency. Join this IB365 webinar for a discussion on the state of 5G broadcast and the implications for broadcasters and content creators.
• Broadcast pilots and rollout
• 5G standards and roadmaps
• The role of digital terrestrial transmission (DTT) in a 5G world
• The importance of FeMBMS
• Mobile and device ecosystem
• Smart vehicles and the automotive opportunity
SMPTE’s ST 2110 suite of standards and the NDI high performance IP standard provides the basis for sending digital media over an IP network and represents the bedrock of professional production and a relatively risk-free way to segue the industry’s legacy SDI base in production and distribution facilities by providing for uncompressed video and precision timing, both of which are essential attributes for managing and distributing live content.
But as the means of content consumption has started to change, and amid greater adoption of the cloud, the role and evolution of both SMPTE 2110 and NDI have garnered more attention.
During this webinar, industry experts will discuss how broadcasters and their vendor partners are working to break down barriers between production and distribution, and the individual yet complimentary roles of SMPTE 2110 and NDI, including:
· The evolution of SMPTE 2110 and roadmap for development
· The evolution of NDI, and its expanding community of users and developers
· Examples of adoption and recent projects
· Alternative options for video over IP
· Migrating from SDI and managing hybrid environments
· Accommodating 4K and HDR UHD
· Compression and the issue of latency
Covid-19 has ushered in a new era of remote production, with restrictions resulting from the pandemic forcing many producers to accelerate adoption of new and pioneering ways of capturing and delivering content.
This webinar will explore the lessons learnt over the past year, with insight from those responsible for designing, building and operating the most innovative remote and distributed productions sharing their experiences and advice. It will also consider how remote production will evolve to become an embedded way of capturing content.
With a particular focus on live events, the webinar will examine:
- Lessons learned during lockdown and the long-term impact on content creation
- From cameras to the cloud, the essential elements of a live streaming workflow
- Connectivity and infrastructure requirements and the importance of IP
- The role of 5G
- Measuring cost savings and efficiencies
This webinar will explore how to establish and maintain an efficient way to manage, manipulate, package and deliver content.
With content owners and broadcasters faced with the twin challenges managing costs while delivering an increasing amount of content to an ever-expanding array of platforms and devices, a cost-effective and efficient supply chain is more important than ever before.
This webinar will examine the fundamentals of building a scalable easy-to-manage pipeline. It will consider:
- Evaluating and understanding operational requirements
- The key technologies
- The role of the cloud and selecting partners
- Artificial intelligence and automation
- Maintaining control of all steps of a supply chain
- APIs and integration
- Understanding costs, pricing structures and ROI
IBC | BT | Fox Sports | Nevion | ViacomCBS Networks International
With its high data capacity and low latency, 5G technology could have a profound impact on the way that content is created.
Many early trials and case studies have focused on sport and music, from the use of 5G to relay footage from helmet mounted-cameras during the Winter Olympics to a more recent live music performance on MTV as part of the IBC Accelerator programme.
As the technology matures, additional use cases are being developed and more productions in other genres are looking to explore how 5G could be of benefit to their creative processes.
Through discussions with those involved in trials, this webinar will explore:
- Workflows for capturing and sharing content over 5G
- The technology at the heart of 5G-enabled production
- 5G infrastructure and the availability of equipment
- The use of 5G as a primary link for outside broadcast production
IBC | Avid | Globo | Microsoft | Prime Focus Technologies
Join IBC365 on the 21st of July at 2 pm BST for this webinar, examining all aspects of moving a broadcast operation to the cloud, providing insight for anyone considering moving some or all of their content processing away from an on-premise solution.
A flexible supply chain is essential for broadcasters and content owners of all sizes, from long-established, international broadcasters with multiple sites to new entrants to the world of media, all are faced with the challenge of delivering more for less.
Regardless of size, the benefits to end users of using cloud-based tools range from harmonising multi-vendor solutions into one customisable platform, flexible, pay-as-you-go style billing, agility and the ability to rapidly launch new services and content and scalability to support growing businesses.
But while on premise systems may limit capacity and flexibility, to what extent are cloud-based offerings able to provide the same resiliency and security?
Through the insight of broadcasters and content owners who are tasked with managing workflows and implementing content processing systems, this webinar will consider the aspects of a media supply chain that can be delivered in the cloud, including ingest and the receipt of content, metadata enrichment, quality assurance, transcoding and delivery, including packaging for TX and online distribution.
It will also explore the operational implications and examine the business case, providing insight into understanding cost and value compared to on-premise solutions.
Join IBC365 on Wednesday 23rd June at 2pm to explore the growing importance of smart TVs in the streaming landscape, examining the key demands and considerations for content owners as they look to ensure their content is accessible across all platforms, develop smart TV apps and tap into new revenue models.
With a multitude of on-demand and linear streaming services available to viewers, a slick and streamlined TV experience is essential for all content owners and operators.
This IBC365 webinar will explore the opportunities for content owners who can deliver VOD and FAST linear content across all platforms, from smart TVs powered by the likes of Android TV, Tizen and WebOS as well as set top boxes and devices such as Apple TV, Amazon Fire TV and Roku.
Industry leaders will discuss:
- Consumer demand for consuming content on the big screen, and how this creates opportunities for content owners
- Engineering challenges of developing apps and aggregation services across multiple smart TV platforms
- Emerging business opportunities to monetise streaming services and FAST channels on smart TV platforms
- The shape of the smart TV ecosystem, and the rise of new partners, revenue streams and competitors
Join IBC365 on Wednesday 19th of May at 2pm BST to discover how best to cater for the storage needs of increasingly agile teams that need to access media from any location.
The coronavirus pandemic has had a profound effect on the way film and TV is consumed and created, but what has been the impact on the way content is stored during the creative process?
With many in the media and entertainment industry working remotely during the past year, and organisations now committing to adopting a more flexible approach to work, the ability to collaborate remotely and from multiple locations is vital.
The webinar, which is taking place during IBC365’s ‘Content Management’ themed week, will consider how best to cater for the storage needs of increasingly agile teams that need to access media from any location. In addition, this webinar will explore:
- Identifying and specifying your storage requirements
- Creating a flexible and agile storage environment
- The impact of higher resolution formats and increased file sizes
- Security and the importance of protecting your media
- Connectivity to applications and infrastructure
- The role of the cloud and integration with on-premise solutions
- How to identify the right technology and partners
- Measuring return on investment
IBC | Digital Domain | DNEG | Twickenham Film Studios
Join IBC365 on Wednesday 21st of April at 2pm BST to discover what the current role of AI is in post-production and how its adoption is likely to evolve.
Artificial intelligence can help to reduce the number of hours spent on time-consuming tasks but what is its current role in post-production and how is its adoption likely to evolve? During this webinar, IBC365 will joined by post production professionals who will examine:
- How AI is being deployed across various stages of the post process
- Its use for logging and tagging assets
- AI for assembling edits
- The creation of transcripts
- Its impact on productivity and helping to reduce bottle necks
- The extent of its use by creatives, from grading to sound design to VFX
Join IBC365 on the 14th April at 2pm as they look at a vital aspect – and potential pain point - of the content supply chain: choosing the best codec for mastering and storing your media.
If an efficient content supply chain is to be the key to managing content across multiple platforms and formats, particularly in the cloud, making the right choice of content format and video encoding is vital.
During the discussion, we will explore the available options for making sure your library and archive content is kept in the most suitable format, including:
- The role of mezzanine codecs
- When to consider an open standard
- The pros and cons of proprietary formats
- How to future-proof your archive
- Content management and playout considerations
- Balancing video quality with storage , transcoding and bandwidth costs
Join IBC365 on the 24th March at 2pm GMT to understand the key aspects of operating a successful addressable ad service:
- The importance of addressable advertising to broadcasters
- How to choose the right technology and service providers
- Managing customer information and ensuring data compliance
- Developing an effective commercial strategy
Amid a challenging economic environment which has seen TV advertising revenue decline and audiences continue to fragment, addressable advertising could provide a welcome boost for broadcasters.
By showing different ads to different households during the same programme, broadcasters can provide targeted messaging and respond to calls from marketers for the ability to deliver personalised messages to consumers.
In this webinar, we will hear from those responsible for sourcing, implementing, managing and maintaining addressable ad platforms to understand the key aspects of operating a successful addressable ad service.
In assessing the technology considerations, the discussion will examine the different approaches for linear, whether broadcast or streamed IP and on-demand via set-top boxes and channel apps and differing levels of available data.
As well as exploring how best to manage customer data such as demographic information, browsing and purchase history to provide segmentation and the level of granularity required by advertisers it will also consider the importance of compliance with data regulations.
It will also look at management of ad inventory, reporting metrics and audience management and analytics systems and the tools required to monitor and monetise inserted ads.