CDNs: Delivering a seamless and engaging viewing experience

Join IBC365 on Wednesday 17 February 2pm GMT to get the low down on the key elements of a successful CDN strategy. Investment in content distribution workflows is set to top the agenda for many media organisations in 2021, as broadcasters accelerate their pivots to digital and content owners, rights holders and brands embrace the direct-to-consumer model. Combined with a surge in online viewing, it is not surprising that according to some estimates the overall global spend on CDNs is expected to reach $7bn by 2023, as media firms look to deliver a seamless and engaging viewer experience. This webinar will consider some of the key elements of a successful CDN strategy and the issues that need to be taken into account when selecting partners. It will also explore factors such as the ability to scale, the importance of a low latency solution – particularly for live sport and interactive content - the role of a CDN in aiding anti-piracy efforts and the implications of technology such as AI on the development of services and the impact of 5G adoption on content delivery infrastructure.