Shifting workflows to the cloud

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Presented by

IBC | Avid | Globo | Microsoft | Prime Focus Technologies

About this talk

Join IBC365 on the 21st of July at 2 pm BST for this webinar, examining all aspects of moving a broadcast operation to the cloud, providing insight for anyone considering moving some or all of their content processing away from an on-premise solution. A flexible supply chain is essential for broadcasters and content owners of all sizes, from long-established, international broadcasters with multiple sites to new entrants to the world of media, all are faced with the challenge of delivering more for less. Regardless of size, the benefits to end users of using cloud-based tools range from harmonising multi-vendor solutions into one customisable platform, flexible, pay-as-you-go style billing, agility and the ability to rapidly launch new services and content and scalability to support growing businesses. But while on premise systems may limit capacity and flexibility, to what extent are cloud-based offerings able to provide the same resiliency and security? Through the insight of broadcasters and content owners who are tasked with managing workflows and implementing content processing systems, this webinar will consider the aspects of a media supply chain that can be delivered in the cloud, including ingest and the receipt of content, metadata enrichment, quality assurance, transcoding and delivery, including packaging for TX and online distribution. It will also explore the operational implications and examine the business case, providing insight into understanding cost and value compared to on-premise solutions.

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