Subscription management

Presented by

IBC | Peninsula Strategies LLC

About this talk

The boom in the number and range of OTT services has provided viewers with more choice than ever before. Whether SVOD, TVOD, PPV or ad-funded, in such a competitive market the importance of providing a seamless user experience and understanding viewers habits and needs has never been greater. During this IBC365 webinar, a panel of experts will consider the different models and discuss strategies for pricing products and services, as well as how to go about billing and collecting payments effectively in order to maintain customer engagement and loyalty and build viewership. They will discuss: - Defining packages and pricing - Onboarding new customers and the user experience - Maintaining and effectively monetising customers - Customer experience and after sales management - Measurement and reporting: understanding data and real-time analysis - Understanding ARPU and reducing churn - Outsourcing: identifying and engaging with third party service providers

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