OTT delivery and the launch of Fast services

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IBC | iWedia | Roku | True Digital Group

About this talk

Viewer demand for OTT services shows no sign of slowing down, and while the SVODs like Netflix, Disney + and Apple may steal the limelight there has also been a rise in the number of linear OTT services. The attraction of free, ad-supported, TV (Fast) isn’t limited to viewers struck by the burden of choice provided by SVOD giants; the likes of Viacom, Comcast and Fox have in the past couple of years spent hundreds of millions of dollars acquiring FAST services, while manufacturers such LG, Panasonic and connected TV and soundbar maker Vizio are among those to provide free, ad-supported channels with their products. This IBC365 webinar will explore all the key elements required to launch a robust and distinctive linear Fast service, from the tools needed to turn individual assets into a linear service to ad-insertion techniques and the development of apps. A panel of experts and key vendors will explore: • Channel origination platforms • Serverless playout and building channels in the cloud • App creation • Content security • Monetisation, the delivery of targeted ads including dynamic ad insertion and server-side ad insertion • Real-time monitoring and data and reporting capabilities

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