Localisation: Tailoring content for a global audience

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Presented by

IBC | A+E Networks UK | BBC Studios | EGA | ZOO Digital

About this talk

As streaming services continue to grow in popularity and viewer expectations of customisation continue to rise, the localisation business is booming. With global SVoD platforms pursuing aggressive international growth, the need for content which is tailored to viewers wherever they may be in the world is helping to fuel a sector which requires complex, multifaceted systems that have evolved to serve the global demand for film and TV. And, without the correct tools and workflows in place, the logistics of managing the creation of multiple deliverables can become unwieldy and expensive. This IBC365 webinar will examine the process of localisation from start to finish, including the creation of subtitles, language dubbing, audio description, graphics and the importance of creating compliant and culturally appropriate versions for international markets. With a particular focus on efficient and cost-effective workflows, a panel of experts will explore: - The production process and the importance of involving creatives - The role of AI and automation - Standardisation and technical standards - Cloud-based workflows

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