AI and analytics

The era of streaming and on-demand services has heralded an intense new appetite for comprehensive analytics solutions. As competition continues to grow, it’s never been more important that content services – from iconic broadcasters to the latest up-and-coming streamers – have a deep understanding of their viewers’ content preferences. That applies not only to their present tastes, but also to how they are likely to shift in the future as audience retention becomes evermore integral to maintaining advertising revenues. With more data to be processed and interpreted than ever before, it makes sense that AI and ML are now widely expected to do a lot of the analytics ‘heavy lifting’ in future. In this IBC 365 webinar, broadcasters and data experts will discuss the changing expectations of analytics and the evolution of related tools and platforms, covering issues including: - How does an organisation identify and define the analytics parameters that it requires? - To what extent are broadcasters still relying on more traditional forms of audience data-gathering, and how many of them have embraced more tech-driven methods? - In what ways are AI and ML being utilised already to deliver more powerful analytics platforms? - What are the limitations and potential pitfalls of AI/ML-oriented analytics at this point? - How do analytics help advertisers and sponsors to make commercial decisions in the streaming era, and what does this all mean for the longer-term future of the market?