Localisation for streamers

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Presented by

IBC | Zoo Digital

About this talk

As the global streaming market has evolved, the need to customise content with local elements has become significantly more acute. Simultaneously, there is an onus on content services to be able to localise content with as little extra impact as possible on production centres and distribution partners. With sports and original drama spearheading growth for streamers in many territories, it’s unsurprising that these content types have been among those prioritised for localisation. While SSAI and DAI technologies have a continuing global impact on delivery, it is the services which can offer across-the-board localisation – including to address the needs of specific languages, cultures or other regionalised preferences – that stand to enjoy the greatest global longevity. In this IBC 365 webinar, we’ll explore some of the main issues affecting the development of localisation and related workflows: - How a content service approaches the development and implementation of a localisation strategy - To what extent the workflow elements that comprise effective localisation differ by country/region and content service - The role that specialist localisation companies play in partnering with content services - The extent to which future localisation services could be made more efficient by the use of AI/ML, including for the purposes of automatic captioning and translation - The review & approval stages that are required to ensure that localisation is consistent globally, and avoids offending any local or regional sensibilities

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