The enhanced TV sports experience - driving viewer engagement beyond sport

While there is no shortage of critically acclaimed programming across drama, film and entertainment, live sporting events dominate viewing ratings across linear and streaming platforms. The pandemic and subsequent global lockdowns boosted subscription services. But how can broadcasters and pay TV providers retain their customers and continue to attract new ones? In recent years, Europe’s major players, and in particular streamers, have been rapidly acquiring sports rights, as part of an aggregation strategy focusing on quantity of content. Yet, as TV continues to transform into a more digital experience, viewers expect tailored, bespoke, relevant engagement not just consumption, heralding a new strategy focusing on quality of content. What are the tools that providers are using to engage and win over sports audiences and does the heavy investment in sport pay off? In this IBC 365 webinar, we will discuss the challenges and opportunities associated with using sports content to drive increased viewer engagement, such as: - The battle for rights - the winners and losers - The lessons broadcasters and pay TV providers can learn from serving the sports viewer - The do’s and don’ts for enriched sports data in broadcasting - Learn from best practice cases in next generation viewer engagement.