Converting Password Sharing into Subscriber Growth

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About this talk

With increasing pressure on household budgets, video streaming services are facing slowing subscriber growth as households take a closer look at their streaming bundles. With Netflix reporting over 100M households using another household’s account, and starting to experiment with ways to monestise password sharing, understanding the magnitude of sharing behaviour and taking action offers service operators with the potential to quickly find and monetise new viewers. In this session, Synamedia will run through the best techniques to identify sharing behaviour and how best to take action – turning a great challenge into an even greater opportunity.

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