Fan engagement strategies to keep your audiences coming back

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IBC

About this talk

With the rise of digital platforms, having a direct relationship with your fans has never been easier. As sports tech matures, clubs, leagues and broadcasters are connecting directly with their fans beyond the live broadcast to maximise engagement and create new revenue streams. From fantasy leagues to NFTs, D2C platforms and the metaverse, keeping fans engaged and loyal is a growing priority and with fans hungry for more content from their favourite teams, delivering fun digital experiences is a logical next step. In this webinar, we’ll take a look at some of the ways that rights holders are keeping fans engaged: • Monetisation or marketing: Creating your fan engagement strategy • Revolutionising the live sports experience in-stadium and remote • Accessibility through virtual experiences • Evaluating the ecosystem of fun technology making fan engagement possible • Supercharge your data strategy to maximise revenue; Overcoming silos and the opportunity of cloud.
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