Measuring and reducing the carbon footprint of streaming workflows

Amid tightening budgets across the industry, progress towards sustainability appears to be slowing and confined to those who actively prioritise it. It's not for lack of concern in principle, but those outside of dedicated sustainability roles are seeking concrete strategies beyond changing lightbulbs or reporting on company-wide carbon emissions. Enter the recently launched IBC Accelerator, ECOFLOW, designed precisely for this purpose. The project focuses on developing consolidated metrics for energy consumption at major steps of the end-to-end technology supply chain, best-of-breed energy-saving features into a unified user experience. Join the ECOFLOW project champions who will discuss the goals of the project, and how to determine and demonstrate opportunities for the industry to make processing, streaming and consumption of media more sustainable.