Name: Marketing and Lead Capture – A guide to exhibiting at IBC2024
Start: 2024-06-20T14:00:00Z
End: 2024-06-20T14:00:36.000Z
Location: BrightTALK

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The rate of change in the consumer streaming ecosystem is rapid. In the space of a few short years, streamers have had to pivot away from, not only a predominantly subscriber-revenue based model, but also content exploitation and platform strategies.  

In the beginning, streamers were staunchly protective of their content - staying firm in their approach of getting users onto their owned and operated services. Since then Smart TVs have continued to gain market share and subscriber fatigue has firmly set in.  

In response streamers have needed to rethink how subscribers access their content. Aggregators like Samsung, LG and YouTube offer in-built audiences to streamers, but not without restriction. Other streamers like DAZN have taken a broad distribution approach with frequent announcements of carriage and distribution on third party platforms.  

In this webinar, streaming experts will attempt to make sense of it all.

The streaming wars 2.0: Re-evaluating D2C strategies

Transitioning from traditional broadcast infrastructure to IP is a significant evolution for the industry, promising enhanced flexibility, scalability and integration capabilities. Deploying IP is not without its challenges, but through best practice, it is possible to unlock the immense benefits of IP-based systems, such as cost efficiency, enhanced security, improved workflows and collaboration.

In this webinar, we will delve into the complexities of implementing IP connectivity within broadcast environments, and what has been learned along the way. We will discuss:

- Understanding the foundational elements of robust network design tailored for broadcast requirements, including redundancy, latency considerations, and bandwidth management
- Navigating the maze of IP standards and protocols, such as SMPTE 2110, and ensuring seamless interoperability between diverse equipment and systems from multiple vendors
- Strategies to guarantee high QoS in an IP environment, ensuring that the transition does not compromise the reliability and quality expected from traditional broadcast setups
- Understand how to design your IP infrastructure to be scalable and adaptable to emerging technologies and increased demands.

Navigating the challenges of deploying IP in broadcast facilities

IBC Webinar 06 06

Amid tightening budgets across the industry, progress towards sustainability appears to be slowing and confined to those who actively prioritise it. 

It's not for lack of concern in principle, but those outside of dedicated sustainability roles are seeking concrete strategies beyond changing lightbulbs or reporting on company-wide carbon emissions.  

Enter the recently launched IBC Accelerator, ECOFLOW, designed precisely for this purpose.  

The project focuses on developing consolidated metrics for energy consumption at major steps of the end-to-end technology supply chain, best-of-breed energy-saving features into a unified user experience.  

Join the ECOFLOW project champions who will discuss the goals of the project, and how to determine and demonstrate opportunities for the industry to make processing, streaming and consumption of media more sustainable.

Measuring and reducing the carbon footprint of streaming workflows

The world of gaming is colliding with television, creating exciting new opportunities. With global streaming giants like Netflix leaning into the gaming vertical, pay TV operators and broadcasters are considering how gaming could work within their existing businesses.

In this webinar, industry experts will explore the dynamic landscape of cloud gaming and will assess how much of a real opportunity this is for broadcasters and pay TV operators seeking to grab the attention of new audiences and drive interaction on their platforms.

This webinar will explore:

- Crafting a viable business model for gaming within traditional TV enterprises
- The feasibility of integrating gaming into existing tech infrastructure
- Partner versus publisher: Which is the best approach?
- Exploring the impact and potential of immersive technologies in this amalgamated landscape

The Collision of Gaming and TV

As the maturity of 5G looms large, the question arises: Is it time to talk about 6G? Join us as we dive deep into the transformative potential of digital connectivity in live broadcasting and streaming.

In this session, industry pioneers will discuss the dynamic landscape of content production and distribution, propelled by 5G technology. What is the potential of connective technology to deliver new experiences to consumers and to transform existing workflows?

The webinar will explore:

- The state of 5G in the market - common use cases and prominence in live broadcast and streaming
- The bleeding edge: What are the applications pushing the boundaries?
- The future opportunities for media and entertainment to capitalise on new consumer markets enabled, such as connected cars, gaming and fan engagement
- The maturity of 5G tech and the timeline and use cases for 6G

The maturity of 5G: Is it time to talk about 6G?

In the ever-evolving media landscape, leadership qualities play a pivotal role in driving success and innovation. As technology continues to shape the way content is created, distributed, and consumed, professionals need to cultivate strong leadership skills to thrive in a rapidly evolving industry.

In this enlightening session, seasoned technology leaders will explore the essential leadership traits and strategies needed to excel in this dynamic environment. 

• How to craft a compelling vision for your organisation's technological future and inspire your teams to embrace innovation
• The importance of adaptability in today's rapidly changing media landscape and insights into change management strategies
• How strong communication skills are essential for fostering collaboration, and ensuring your vision is understood and embraced
• Techniques for empowering your teams to take ownership and fostering a culture of creativity and experimentation
• How to lead cross-functional teams and work alongside diverse professionals.

Essential traits of a technology leader in a modern media organisation

With the rise of connected TV, content owners are distributing to an ever-growing number of platforms, all with individual requirements and often separate teams needed to manage individual platforms. 
In this webinar, we will speak to content owners, telcos and broadcasters on their strategy for managing distribution: 

• The future of STBs and rise of Smart TV
• Owning the user experience on someone else’s platform
• Resourcing tech teams to manage platforms
• Build vs buy: Where does it make sense to buy? 
• Towards full IP - is a single tech stack a possibility?

Towards a single tech stack: The future of distribution and connected TV

A summary of the IBC booking process. IBC will answer frequently asked questions around rebooking that we received onsite and post 2023 show. We will cover:

- Our rebooking process and why it changed post IBC2019
- Show history points: how they are calculated and where you can see your points 
- Timelines
- Our waiting list process 
- What is new on the floorplan for IBC2024.

The talk will be moderated by Lisa Collins, Chair of the IBC Exhibitor Steering Group.

IBC2024 Stand Booking Recap

With another show in the bag, we’re looking back at IBC 2023 at what transformative tech caught buyers’ attention, and what innovation vendors unveiled on the show floor.

We’re looking at the key technology topics driving our industry that are at the top of the CTO agenda, including:
• Operational efficiencies - saving money, being better
• New ways to drive revenue across direct-to-consumer and ad tech
• The way forward with modular, flexible architecture that integrates across the supply chain
• Where AI is at
• How much impact are outside considerations like sustainability driving decision making?

Join our panel of CTO visitors to hear directly what the saw at the IBC Show 2023 and how this will shape their strategies moving forward.

IBC Wrap Up: Transformative tech

With just under a month until the doors open at the RAI, we’re looking ahead at what’s on the agenda for business decision makers planning the future of the industry.

We’re looking at the key business topics driving our industry that are at the top of the CEO agenda, and driving through to technology strategy and investment decisions, including:

• Content production strategy — from remote to cloud
• Supply chain strategy — creating efficiencies to deliver to every platform
• Consumer engagement — from apps to analytics to ads
• Transforming business models — how tech is driving the next generation of media business
Join our panel of media industry leaders to hear directly what they’re looking for at the IBC Show 2023.

IBC preview: Changing business models

We are hosting a live webinar for new exhibitors at IBC this year. An opportunity for companies exhibiting for the first time, new Primary Coordinators or new staff attending IBC this year to find out more about the show. Hear from both IBC staff and exhibitors with many years of experience attending IBC events with the opportunity to ask the panel questions.

IBC2023 New Exhibitor Webinar

With some predicting that esports is an ideal test bed for immersive tech, how much of this hype has translated into new audience experiences? And whilst online audiences remain loyal, recent bankruptcies and reported declines in revenue are casting a shadow over this young industry.

Join us as we do an update on esports:

- Health check and market outlook: Growing pains or cause for concern?
- Technology trends, fan experiences and long-term outlook
- Where are audiences consuming content?
- What types of content are popular with the esports viewers?
- How are teams and leagues innovating to stay relevant to audiences, and to generate revenue?
- Where are leagues experimenting to deliver next gen fan experiences?

The Professional Era of Esports: Trends and Outlook

In the worlds of connected tv and streaming there is more data available than ever before about what people are watching and how they are watching it. Understanding, analysing and interpreting that data is the key to unlocking new revenue potential for media companies across subscription and advertising. 
The challenge they face is bringing together multiple disparate sources of data and analysing it to create a single view of each media consumer. In this webinar we will hear from those broadcast and media companies at the cutting edge sharing best practice:

• Identifying and bringing  together data sources
• Is a data lake or enterprise data warehouse the right approach?
• What tools are needed to make data usable by business teams?
• In a post-cookie world, how can broadcast and media companies maximise the value of their first-party data for advertising?
• How can user privacy, compliance and trust be maintained?

Understanding the media consumer with data: A single customer view of the world

In this special feature, we will go ahead the scenes of the IBC accelerator on 5G remote production. 
This breakthrough project demonstrated just how portable and flexible a private 5G ‘network in a box’ can be for live broadcast production use cases, taking it to some truly remote global locations, including Kenya, New Zealand, Southern Ireland and the highlands of Scotland.
In this webinar, we will explore:
• The challenges of 5G remote in the middle of nowhere
• Scoping the project and the accelerator experience
• Execution and POC
• Industry impact and future accelerators

Behind the scenes: 5G Remote Production

Storage is a hot topic in the cloud versus on-prem debate. Content owners want to have control over their IP and to open up workflows in their content supply chain to maximise flexibility. Cloud storage is the solution for many media operations, maximising access and flexibility. But others are wary of unexpected costs and prefer to keep content in their own facilities, or are opting for hybrid deployment. 

In this webinar, we will discuss the fundamentals of an integrated storage strategy from production to distribution, and how to balance the capabilities and economics of cloud and on-prem options, including: 

• Different storage tiers (from high-availability disk and SSD to cloud object storage to deep archive)
• How content owners are modernising their storage deployments
• Integration with content supply chain and media asset management workflows
• Effective strategies for cost management 
• The role of the cloud and integration with on-premise solutions
• How to identify the right technology and partners.

Webinar: Storage - Cloud vs. on-prem

The broadcast/streaming sector has struggled to build a diverse workforce particularly in engineering roles where it competes against big tech for talent. As businesses with diverse talent often report stronger results, better culture and increased creativity, the long-term goal of attracting diverse talent into the sector has been defined, but what can broadcasters do in the meantime?

Building a diverse workforce is only effective if you can build a strong culture of inclusion in parallel, otherwise you will struggle to retain employees or some may have negative experiences in their workplace. 
In this webinar, we will cover advice for leadership on how to build a diverse and inclusive workplace, including:

• The value and necessity of industry initiatives, including talent programs, leadership development and apprenticeships
• Diversity at industry events - the importance of visibility 
• Advice for leadership on how to lean into your employees’ diversity 
• The importance of flexibility and a human-to-human approach.

Building a culture of inclusivity: Why D&I is for everyone

Sustainability is undoubtedly still one of the more discussed topics in broadcast and streaming. For most, there is confusion around how to create a real impact and when the chips are down, is sustainability more than lip service? Whilst it’s clear that there are a lot of good intentions around creating sustainable businesses, it is not clear what the building blocks are for sustainability nor what real world metrics are being used by the industry to measure performance. 

In this webinar, we’ll take a look at some of the foundational elements of a robust sustainability strategy:
• Energy, energy use and energy efficiency
• Is the cloud really lowering carbon?
• Carbon accounting: What counts and what doesn’t?
• Everyday sustainability: Building a culture of lower consumption
• Setting standards for procurement and collaborating to decarbonise the supply chain.

Driving measurable sustainability in broadcast and streaming

The 7th webinar in our Exhibitor Workshop series will be presented by Ayse Behcet, Senior Marketing Manager at IBC and Candice Bakke, Senior Director at Captello.

Ayse will guide exhibitors through all the opportunities available to ensure that they are covering all channels in driving maximum visitor footfall at their stands at IBC2024. This includes Exhibitor codes, Marketing Toolkit, PR and an update on our brand new Exhibitor competition.  

Candice will also present the basics of how exhibitors access the portal and place orders, details on their products and why exhibitors should choose lead capture services. 

There will be opportunity for questions at the end of the webinar.

Marketing and Lead Capture – A guide to exhibiting at IBC2024

IBC2024

Broadcast Tech

Expo

RAI Amsterdam

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Marketing and Lead Capture – A guide to exhibiting at IBC2024

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