The unsociable FSA's Dr Pepper moment

Presented by

Ian Thomas, Director, MRM

About this talk

Brand communications consultant, Ian Thomas, explains why the FSA's latest guidance on the use of the social web by IFAs is counter-intuitive to its own principles and potentially detrimental to consumer interest before setting out how he believes IFAs can successfully address issues raised in the guidance and create or maintain a social web presence. The webcast will provide: - A quick illustration of how changes in consumer media consumption are making traditional financial promotion regulation less appropriate; - Non-financial services illustrations of how participation leads to better regulation; and - Steps that IFAs could consider to take advantage of the social web in light of the guidance

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