Making Open Bank a success means driving customer adoption. So what's the plan?

Presented by

Dr. Louise Beaumont (techUK Open Bank), Richard Leader (Funding Options), Hilding Anderson (SapientRazorfish)

About this talk

The phrase 'Open Bank’ means nothing to consumers and small businesses - and probably never will. But the whole Open Bank endeavour will enable innovative new services, delivered by more competitive suppliers - meaning that customers will have access to services that are actually relevant to them and which work in today's (and tomorrow's) world. We'll discuss how to encourage consumers and small businesses to explore and embrace the new Open Bank world.

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