Social Media Is Not a Marketing Plan

Presented by

Lesley Hankin, Marketing Director, Marketing-hub.co.uk

About this talk

Social media is an easy, cost effective and exciting way to get your name out to potential clients but without a strategy, your time, effort and any costs incurred will be just as easily wasted here as they could be in other medium. Lesley Hankin of Marketing-hub.co.uk therefore suggests its time to revisit the basics of promotional good practice and considers 5 fundamental issues which many are overlooking in their frenzy to tweet.

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