Social Media: Just Another Work Avoidance Tactic?

Presented by

Lesley Hankin, Marketing Director,

About this talk

When Lily Allen, the top celebrity tweeter herself, goes online and suggests her 3 million followers must be 'bored out of their skulls', is she on to something? Do any of us need to know what is said in the hundreds of millions of daily feeds? Are you missing out if you are not plugged in - or is this actually no more than a King Midas tale for the modern age which has millions of us duped? In her latest webcast, Lesley Hankin of takes a closer look at how different elements of social media are used, what other people are saying and which comments actually add value to a business proposition. Using some of the best - and the worst - examples available, she suggests ways in which an adviser can efficiently and effectively make the most of social media - and when it might be more productive to forget it and get on with something else.

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