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How to Get Traffic to Your Blog

With millions of blogs and websites on the internet, financial advisers need to find ways of making their websites stand out of the crowd. Driving traffic to your blog is imperative if you're going to use the internet as part of your marketing strategy.

In this webinar, Richard Bishop, The IFA Blogger, gives tips and tricks to make your site stand out in Google search. He will share how to get free traffic using social media, together with effectively marketing your site using Adwords and getting a return on your investment.
Recorded Oct 7 2011 43 mins
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Presented by
Richard Bishop, Owner, IFA Blogger & IFA, Premier Practice Ltd
Presentation preview: How to Get Traffic to Your Blog
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  • Alpha, Impact and ESG: Shaping the future of LatAm Sep 9 2021 5:00 pm UTC 60 mins
    Francesca Whalen & Alfredo Vargas (Integra Groupe) and Eduardo Atehortua (PRI)
    Join us as we discuss:
    How ESG is evolving in Latin America
    The power of ESG and early-stage private companies
    How Integra Groupe is launching strategies at the intersection of ESG and Venture Capital
    The potential “future proofing” features of ESG in VC portfolios
    How we see sustainability growth in the future in LATAM

    Speakers
    Francesca Whalen, Managing Partner at Integra Groupe
    Alfredo Vargas, Managing Partner at Integra Groupe
    Eduardo Atehortua, Head of Latam (Ex-Brasil) at Principles for Responsible Investment (PRI)
  • Driving consistency in ESG disclosures Sep 9 2021 12:00 pm UTC 60 mins
    Tom Brown (KPMG), Gabriele Liotta & Meagan Andrews (World Economic Forum)
    There is increasing pressure from investors and wider society on companies to demonstrate real progress on the commitments they have made on environmental, social and governance (ESG) themes.
    ESG considerations are increasingly important in identifying material risks and growth potential, which helps investors make better investment decisions. Yet it is becoming ever clearer that the proliferation of overlapping, voluntary ESG disclosure frameworks are preventing investors from forming a clear view on ESG performance.
    On this webinar, we will discuss the role investors can play in driving improvements in companies’ ESG reporting, and how they can better assess companies’ progress against their ESG commitments and targets.
    In addition, we will discuss the role World Economic Forum International Business Council (WEF IBC) Stakeholder Capitalism Metrics play in providing a global solution for more consistent, decision-relevant information to investors on long-term value creation.

    Speakers:
    Tom Brown, Emeritus Global Head of Asset Management, KPMG UK
    Gabriele Liotta, Global Leadership Fellow, World Economic Forum
    Meagan Andrews, Lead Investors Industries, World Economic Forum
  • Enhanced ESG reporting frameworks and how it can help address the water crisis Sep 9 2021 8:00 am UTC 60 mins
    Michael Lewis, Head of Research ESG, DWS
    ESG investing is held back by existing sustainability reporting frameworks which allow conflicts of interests to fester, greenwashing to pervade and stymies investors’ desire to put capital at work to address humanity’s sustainability challenges.



    We show why existing reporting frameworks are therefore in need of an upgrade. This means reporting standards that are science-based, incorporate double materiality, and go beyond climate-related financial risks to broader sustainability issues.



    We take a deep dive into the issue of water risk and how enhanced disclosure and reporting requirements are essential to fill the data gaps and enable investors to have a more complete picture of these risks within their investment portfolios, to engineer more effective engagement strategies with their investment companies and how to address water risk from a multi-asset class perspective.
  • Impact Investing: Private Equity to Address Global Problems Sep 8 2021 5:00 pm UTC 60 mins
    Justin Kulla, TZP Group, Partner and Head of Impact Investing and ESG
    The United Nations estimates the world needs $5-7 trillion to address its largest and most challenging problems. While governments and non-profits will have a meaningful role to play, the private market will play the most important role in identifying, developing and scaling effective solutions. Education, medicine, financial inclusion and climate sectors will all be revolutionized by private sector technology and innovation. The purpose of this talk is to describe the ways in which impact investing is set to become the most important economic driver in the 21st Century because, and not in spite of, the social and societal needs.
  • Dedicated ocean engagement – Benefits of diving into the blue economy Sep 8 2021 8:00 am UTC 60 mins
    Theresa Boettger, Product Specialist Sustainable Equities, DWS Group
    Oceans play a central role in the 21st century, not only for our ecosystems but also for the economy with rapid growth in fields like sustainable aquacultures, shipping or offshore energy. At the same time ecosystems are stressed and harmed: damage from ocean plastics is valued at USD 13 billion. Now more than ever, investors can participate in an active transformation of the blue economy - the 8th largest economy measured by “gross marine product”. With their investments, they can contribute to a positive impact on the oceans, while not sacrificing on absolute return.



    Focusing on ocean health contributors and ocean dependent companies, which we support in their transition to become a more sustainable company, a real transformation can be achieved in particular with active engagement. WWF helps us as a strong partner to contribute to turn the tides and enhances our engagement quality further!



    In this webinar you will learn:

    - Why investing in the sustainable Blue Economy can lead to a positive impact and a positive return

    - Why active engagement is key to support ocean related companies on their transition pathway

    - How ESG momentum can be integrated in an active ocean engagement strategy

    - Relevance of long term sustainable investment trends with strong growth rate



    Listeners will become aware of how pure-play sustainability aspects with regards to the blue economy can complement their sustainable portfolio and add value with long term growth opportunities.
  • Demystifying ESG performance metrics Sep 7 2021 3:00 pm UTC 60 mins
    Vivek Mittal, Asha Mehta + more TBD
    ESG boomed in the past year, with the global pandemic highlighting at once the value of ESG criteria for risk management, and bringing the need to bridge social gaps and fight climate change to the forefront of our shared consciousness.

    The biggest generational wealth transfer in history is set to take place over the next decade, with over $30 trillion being passed from baby boomers to millennials. A recent study by MSCI found that 90% of millennials wanted to tailor their investments to their values - suggesting that this shift towards ESG is set to continue into the future.

    With this in mind, it has never been more important for wealth advisors to integrate ESG into their investment strategy. However, without any set standards or benchmarks defining its scope, delivering sound advice about ESG performance is by no means easy.

    Join this session to get exclusive insight into ESG performance metrics from world-leading advisors and ESG experts.

    Topics for discussion include:

    - Market-beating ESG strategies and how to replicate them in your practice
    - Moving beyond exclusion: how to identify ESG opportunities and assess risks to achieve higher returns
    - Incorporating ESG data sets into reporting to deliver more valuable insights to investors

    Speakers:
    Vivek Mittal, Chief Executive Officer, Afida Africa (Moderator)
    Asha Mehta, Managing Partner & CIO, Global Delta Capital
  • Build-for-Rent: Rising to the Forefront Recorded: Jul 7 2021 38 mins
    Jeff Cline, Co-CEO, SVN | SFR Capital Management
    Rising to the forefront, one commercial real estate (CRE) asset class has garnered nationwide interest while thriving through recent economic and social disruptions. Build-for-Rent - this commercial investment segment focused on buying portfolios of five or more newly-built rental homes - is experiencing accelerated growth with incredible growth momentum.

    The course of 2020 brought many new Build-for-Rent (BFR) home opportunities, and we believe it’s just getting started. As home builders are beginning to embrace this concept and are now assigning valuable land pipeline dedicated to BFR communities, we see 2021 as the start of a 10 to 20-year market depth.

    A large new trend in 2021 will be the number of dedicated BFR communities completed and occupied from what was previously a retail lot pipeline by regional and national builders. Between the advance of BFR pre and post-covid, there will be more consideration around the design and functionality of homes and the connectivity in the communities - the latter being even more of a focus on the BFR communities to create a better sense of engagement.

    Join Jeff Cline, Co-CEO of SVN | SFR Capital Management, LLC, a private, commercial real estate investment firm dedicated to the Build-for-Rent asset class, to hear about the sector that is leading the commercial real estate segment.

    Join us as we discuss:
    *A look into the future and what’s to come in 2021 and beyond.
    *An overview of the Build-for-Rent asset class leading the CRE segment and a comparison of these various segments for investment.
    *Financial performance compared with other investment segments.
  • Old and New Opportunities from Disruption – The Case for Emerging Markets Recorded: Jul 7 2021 62 mins
    Paul Wendee, Managing Director, Northwest Quadrant Opportunity Fund LLC
    This presentation will show how investing in emerging markets, along with investing in other alternative asset classes and individual alternative assets, can substantially increase portfolio returns while reducing portfolio risk. There have been substantial changes to the investment climate that have come about as a result of the pandemic and various economic and social disruptions. Yet, fundamentally, the art and science of investment has not changed. We will look at some of the opportunities that have been created in this new investment environment and how we can invest to capitalize on these opportunities. Here are some of the topics which will be discussed:

    • What Are Emerging Markets
    • What Are Alternative Investments
    • Investing in Emerging Market Funds
    • The Wealth Creation Pyramid
    • Finding Investment Opportunities in Equity Crowdfunding
    • Investing in Emerging Market Government Debt
    • Generation of Cash Flow
    • Preservation of Capital
    • Asset Appreciation
    • Portfolio Diversification
    • High Overall Returns
    • Correlations with Other Asset Classes – Low Correlation, Non-correlated, Negative Correlation
  • Not All Emerging Market Strategies are Created Equal Recorded: Jul 7 2021 32 mins
    Peter Marber, CIO - Emerging Markets, Aperture Investors
    While many organization and individuals are interested in investing in emerging markets, most do not fully understand how various segments and strategies vary in the exposure they provide. Before committing to a strategy, it’s vital that investors do their due diligence to understand what their options are, how they differ, and which will deliver the exposure they think they're getting, as well as the optimal results. In this webinar, Peter Marber will clarify what various strategies really mean in order to enable a true risk/reward analysis on the part of EM investors.

    Presented by Peter Marber, CIO for Emerging Markets at Aperture Investors

    About Peter;

    Peter Marber is the Chief Investment Officer for Emerging Markets at Aperture Investors, leading the New World Opportunities strategy. For over 30 years, Peter has professionally invested billions of dollars for many of the world’s largest companies at firms including Loomis, Sayles & Company, HSBC, and Wasserstein & Co.

    Though a globally-recognized authority on emerging market economies, Peter landed on Wall Street not because of his love for financial markets, but rather due to his fascination with globalization. Peter studies how countries and their markets evolve to develop a deep understanding of emerging market dynamics. He passes along his curiosity, knowledge and passion as a professor at NYU, Johns Hopkins, Harvard, and Columbia, as well as through his writings on globalization, emerging markets, and higher education.

    Peter earned his B.A. at Johns Hopkins, his M.I.A. from Columbia, and his Ph.D from The University of Cambridge. He is an avid composer and guitarist and lives in New York City with his family.
  • Forecasting Future Emerging Markets Winners Recorded: Jul 6 2021 54 mins
    Tami Kesselman, Founder & Managing Partner, Aligned Investing Global
    Initially aptly named “Scaling: From BAD (Big Avoidable Disaster) to BEST (Begin Everything with Systems Thinking), today's talk will specifically focus on Emerging Market opportunities and risk factors that need to be taken into account as impact is taking on an ever-larger role in top investor diligence filters.


    Taught by Tami Kesselman, a pioneer and thought leader in impact investing, known internationally for her ability to identify business model risks often overlooked by others, this session will be an exclusive emerging markets version of one of her most popular Harvard Business School talks which is about to become a 7 week “Mini Impact MBA" online Exec Ed course! Based on her proprietary SMARTimpact™ heuristics diligence framework, the session delves into insights from analysis of more than three decades of for-profit, non-profit, government, and investor business models that seemed successful on the surface but had systemic flaws that should have been flagged from the beginning and ultimately led to underperformance or worse!


    In this 60-minute session, you will have an exclusive opportunity to learn some of the core principles covered in the HBS lecture as Tami teaches you the specific filter questions you need to include to de-risk your investments. She will show you how to find previously unidentified potential unintended consequences as you evaluate deals or structure your own. You will be able to put to these insights to work immediately to improve both financial and impact results. Whether you are an angel investor, VC/PE, entrepreneur, corporate sustainability executive or a foundation program officer, you will come away viewing diligence completely differently as Tami takes you through multiple case examples of good intentions gone wrong!
  • Investing in Emerging Markets: Trade Wars & China Recorded: Jul 6 2021 59 mins
    Alison Shimada, Wells Fargo | Jeremy Murden, Matthews Asia | Ryan Ross, BrightTALK
    At over 12 Trillion Dollars in GDP, China is the world’s 2nd largest economy. It is home to 8 of the top 20 tech giants, it is a leader in exports, and is second only to the US in exports.

    After years of unprecedented growth, china has begun to slow down. It is easy to point to the trade war with the US as the driver of this slowdown. But we need to look deeper.

    This webinar will provide the Institutional investors and financial advisers interested in emerging markets, with:

    An overview on China’s domestic policy in stimulating trade
    An analysis of the 3 veins of the trade war
    How to find opportunity in the market
    Filtering the signal versus the noise
    Q&A
  • Investing in Emerging Markets Without Investing in Emerging Markets Recorded: Jul 6 2021 59 mins
    James Whelan, Investment Manager, Head, Global Macro Fund, VFS Group
    The world is emerging from the Covid fog but the new question is not only “how much is already priced in to markets?” It is also “when things get back to normal who will gain the most?”

    The Emerging Market potential is enormous and the chances to profit are the same. However even if things go right for the Emerging Market economy the usual markets may not follow suit. James finds a way to turn the odds more in the investors favour by assessing what could go right, what could go wrong and what should benefit regardless.

    James will run through each major market’s pros and cons and look at the key funds to watch that will help investors gain the best outcome.
  • Hindsight is good, foresight is better: The Outlook for ETFs in 2021 Recorded: Jun 2 2021 64 mins
    Hector McNeil, Anthony Ginsberg, Chris Versace, Greg Taylor & Jane Edmondson
    With Bloomberg predicting thematic ETFs could reach $300 billion in 5 years[1], the outlook for ETFs is positive. Asset managers, banks and insurance companies are looking at ETFs as a serious strategic opportunity that will enable them to grow and meet the needs of modern investors.

    We’ll be joined by Hector McNeil, an ETF veteran and Co-CEO of Europe’s first white-label ETF provider, to discuss the growth of ETFs and what investors can expect to see in the near future.

    We will also be joined by North American asset managers from the cloud computing, healthcare innovation, online retail, digital infrastructure and medical cannabis sectors to discuss the growing adoption of ETFs and the outlook for their respective sectors.

    In this webinar we will explore:
    - The growth of ETFs in Europe
    - ETF liquidity
    - Thematic ETFs
    - Outlook

    Speakers:
    Hector McNeil, Co-Founder and Co-CEO of HANetf
    Anthony Ginsberg, Managing Director, GinsGlobal Investment Management
    Chris Versace, Chief Investment Officer, Tematica Research
    Greg Taylor, Portfolio Manager, Purpose Investments
    Jane Edmondson, Co-Founder & Principal, EQM Indexes
  • Navigate the jungle of ESG ETFs: Building Robust Multi-Asset ESG Portfolios Recorded: Jun 2 2021 50 mins
    Pacome Breton, FRM, CAIA. Director Portfolio Research Nutmeg
    With ESG ETFs getting a significant share of the newly created ETF landscape, there is some pretty important differences among the different ETF providers that can be fairly difficult to navigate. With the addition of a much larger offer of Fixed Income ETFs, one can now build pretty robust and attractive diversified and Multi-Asset ETFs.

    Nutmeg has been a pioneer in ESG investing among digital wealth managers in Europe and has currently more than 25% of its asset and customers in ESG.
  • Moat investing: Generating Outperformance With an ETF Recorded: Jun 2 2021 44 mins
    Martijn Rozemuller & Brandon Rakszawski, VanEck
    US Large Cap investing has proven a particular difficult market to generate alpha.

    The VanEck Vectors Morningstar US Wide Moat ETF has generated significantly outperformance compared to the S&P 500 in most years since inception in 2015.

    Join this webcast as Martijn Rozemuller and Brandon Rakszawski explain the underlying philosophy and investment process.

    Speakers:
    Martijn Rozemuller, CEO, VanEck
    Brandon Rakszawski, Senior ETF Product Manager, VanEck
  • Passive Pitfalls and Active Alpha in China ETFs Recorded: Jun 1 2021 49 mins
    Phillip Wool, PhD Managing Director & Head of Investment Solutions, Rayliant
    Chinese stocks produced one of the strongest returns of major equity markets in 2020, a welcome result for those betting on China’s rapid economic growth and low correlation with other global markets. On top of a compelling beta story, roughly 85% of trading in China is done by amateur retail investors, leading to rampant mispricings and the potential for intelligent strategies to yield large behavioral alpha. At the same time, mainland China’s markets carry an array of special risks, from questionable accounting and often confusing regulations to state-owned companies with weak governance and poor performance—the quintessential value traps.

    As China’s economy becomes “too big to ignore”, ETF investors looking for exposure will need navigate these unique challenges and opportunities. In this talk, Phillip Wool, Rayliant’s Head of Investment Solutions and a portfolio manager of Rayliant’s Quantamental China Equity ETF (RAYC), will explain why active management is an essential piece of the investing puzzle for Chinese stocks.

    Phillip will cover the pitfalls of passive ETF design in a retail-dominated market with a nuanced investment landscape, and explain how an active approach to building ETFs for China A shares manages risk and exploits behavioral bias to fully capture the benefits Chinese equities have to offer.
  • Fixed Income Funds: Active vs. Passive Recorded: Jun 1 2021 40 mins
    JR Rieger, Owner, The Rieger Report LLC
    Is 2021 the year of actively managed bond funds?

    The growth in choices of bond funds ranging from passive to active continues. What you need to know about the myths and realities of the bond market and fund performance.

    Join this discussion as we cover:
    -The risks in manager selection
    -The hard choice to make: active management or passive?
    -Bond funds or ETFs: strengths & weaknesses of both
    - When bonds go from boring to bad
  • EFTs: the key to future portfolio construction? Recorded: Jun 1 2021 51 mins
    Chris Marshall, Investment Director & Head of Investment Strategy, Dragon Investment Managers
    Traditionally, portfolio construction sees diversification as a problem best solved by a basic mix of asset classes split up by region or country. However the modern world we live in is very different from the one in which these concepts were formed. Geopolitical issues heighten macro-economic effects. Technology has helped reduced home bias in portfolios but also increased global correlations materially.

    At the same time, traditional portfolio hedges yield little in way of return but still subject investors to risk. In this talk, Chris Marshall, head of Investment Strategy at Dragon IM will outline how ETFs and their easy-to-implement offering of style and factor diversification provide an important tool in the new era of strategic portfolio construction.
  • ESG, Factor Exposures and ETF´s Recorded: Jun 1 2021 59 mins
    Ulf Füllgraf, Managing Director, Alpha Centauri
    Sustainable Investing developed from a niche product a few years ago into mainstream investing over the last two years. During and after the COVID crash in 2020, ESG ETF´s attracted billions of inflows as ESG indices outperformed “conventional” equity indices.

    Join this webinar to find out more about:

    *Different approaches to ESG- and Low Carbon investments and their drivers of risk and return with a focus on well-known factor exposures.
    *Passive strategies with a low tracking error to traditional benchmarks and the question, if they can add economic value beyond “doing good”.
    *Data challenges in ESG and the risks of quantitative ESG strategies of index providers delivered via ETF´s.
    *Factor Investing in combination with carbon footprint reduction and if this combination can deliver a better risk-/return trade-off than passive approaches via ETF or active Long Only-strategies
  • How Investors Can Prepare For and Hedge ‘Black Swan’ Risks. Recorded: May 5 2021 60 mins
    Dana Hanby | John Coley | Ioannis Ioannou | Andrew Gates | Nazim Osmancik
    The Global Economy at the beginning of this year was hit by arguably two black swan events. The collapse of OPEC-Russia cooperation on oil production has triggered a financial market shock. This event was however dwarfed by a coronavirus-induced growth shock on an unprecedented scale. Theoretically, we should have been prepared.

    We live in an era of rapidly changing global landscapes and local environments. Viruses with RNA as their genetic material can quickly adapt to and exploit these varying conditions” – This and similar quotes, which were warning us even more explicitly about a potential pandemic, we could have read in books published already five or even 10 years ago. And indeed the risk – the “spread of infectious diseases” - featured as second on the World Economic Forum’s Global Risk by impact register in 2015. Yet, just a year later it went down to 8th position and has featured even lower than that (in 10th place) in the last 3 years. 'Climate action failure' and 'weapons of mass distraction' risks took over the prominent positions on the risk register.

    But how are companies preparing for and hedging against low probability, high impact risks?

    Should black swans events be hedged against or is this an ‘opportunity’ to re-design business models?

    Can these risks be hedged and/or insured? At what cost (if at all)?

    Who ‘owns’ these risks in the organisation and how can Boards add the most value?

    Are issues like Climate Preparedness put aside or are they take on a new meaning?



    These and many more aspects we will be discussing with our excellent panel:

    Andrew Gates – CEO – Macquarie Bank Europe
    Ioannis Ioannou – Associate Professor of Strategy and Entrepreneurship – London Business School
    John Coley – Head of Risk Consulting Practice for EMEA – Norton Rose Fulbright
    Nazim Osmancik – Chief Risk Officer, Energy Trading - Centrica
    Moderated by Dana Hanby – Managing Director – ESG Nexus
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  • Title: How to Get Traffic to Your Blog
  • Live at: Oct 7 2011 12:00 pm
  • Presented by: Richard Bishop, Owner, IFA Blogger & IFA, Premier Practice Ltd
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