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PR Offline & Online - Making It Work

PR can be a highly effective marketing channel for professional advisers. Gemma Hayes, PR Manager at Clientsfirst Ltd will share some hints and tips around maximising PR in your business. She will focus on what PR is and how it has evolved with a greater emphasis around online reputation management for professional advisory businesses. She will look at the fundamental differences between advertising and PR and the key considerations for implementing a strategic ongoing PR campaign within your business.
Recorded Dec 16 2011 33 mins
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Presented by
Gemma Hayes, PR Manager, Clientsfirst
Presentation preview: PR Offline & Online - Making It Work

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    Christoffer Hernæs, Chris Skinner (FS Club), Brett King (Moven), Matthias Kröner (Fidor), Pascal Bouvier (Santander)
    The landscape for financial services is changing, and the jury is still out as to how the endgame is going to play out. One of the concepts shaping this future is open banking.

    This development emerged out of the payment area where a perfect storm of shifting customer behavior, regulatory changes, the threat from the four horsemen (Google, Apple, Facebook and Amazon) and the quest for new business models are driving banks toward the open banking paradigm. Join this session to hear what the experts are saying, doing, and planning when it comes to this new key turning point in the banking revolution.
  • Get Your Own Damn Pay Nov 17 2016 4:00 pm UTC 60 mins
    Scott Gamble, Bruce Parker (ModoPayments)
    In the fragmented world of digital payments, some merchants have shown that they are not willing to abdicate control of their valuable customer relationships to third party open mobile payment systems.

    Companies like Walmart, Target and CVS have announced their own in-app payment solutions to take control of the entire customer life cycle from enrollment to checkout, even while continuing to support broader mobile payment initiatives sponsored by platform/OS companies.

    This webinar will feature a diverse panel of experts who will discuss both sides of this rapidly-evolving phenomenon, and will help you decide if you need "your own damn Pay".
  • Delivering Solutions for Tomorrow: Innovation in Payments Nov 17 2016 3:00 pm UTC 60 mins
    Rashee Pandey (Bankable), Kriya Patel (The Bancorp), Kit Carson (Verdict Financial)
    Payments touches everyone. Hence, it is not a surprise that the industry is worth £75 trillion. With digital innovation adding new payment instruments for consumers, speed and transparency coupled with good user experience have become the norm in the area of payments. Following suit, more and more businesses now too are expecting payments to be processed in real-time.

    With increased expectations and continuous innovation, let’s discuss the present state of innovation and trends in payments globally, the industry challenges and debate on what is the best way forward to innovate in payments.

    Innovation in Payments
    - Payments Today
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    o Which other industries, besides banking, is payments disrupting/innovating in?
    o What current B2B and B2C payment solutions stand out?
    - Challenges
    o Regulation?
    o Identity and security? Is biometrics the answer?
    o Infrastructure?
    o More?
    - What next?
    o How should/would the payments ecosystem look like in the next 5-10 years?
    o Is collaboration between players in the payments ecosystem the answer to innovation?
    o What role will open APIs play in this innovation process?
    o Will digital currencies play a significant role in everyday life?
    o What is UK’s position in paving the way forward for innovation in payments globally?
  • How can smaller financial institutions effectively innovate in payments? Nov 16 2016 4:00 pm UTC 60 mins
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  • Today & Tomorrow – What’s The Prognosis for Fixed Income Nov 16 2016 2:00 pm UTC 45 mins
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    How does a fixed income investor survive and thrive in a zero interest rate world? Rob Vanden Assem and Jonathan Davis from the PineBridge Developed Markets Fixed Income team present an interactive exploration into today’s shifting fixed income markets. Where are the opportunities now, and how can investors position their portfolios to benefit whilst avoiding undue risk. Join them as they reveal their prognosis for the future of fixed income.
  • To Blockchain and Beyond: Changes to the Payments Landscape Nov 15 2016 3:00 pm UTC 60 mins
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    Join us to find out:
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    - who are the early adopters
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  • Did the Central banks lose the war? Nov 10 2016 10:00 am UTC 45 mins
    Eric Vanraes, Fixed Income Portfolio Manager at EI Sturdza Investment Funds
    1. Why you should still stay invested in bonds

    Because bonds are a natural hedge of other asset classes such as equities but it means that you MUST favour high-quality bonds only, with good liquidity and without high correlation to equities in order to deliver positive performance when stock markets are in negative territory.

    2. What are the asset classes that should be favoured?

    In EUR, we favour APP (Asset Purchase Program) bonds (Govies + PSPP + CSPP), i.e. bonds bought by the ECB (EUR 80 billion/month) and in USD, we stay overweight long US Treasuries (both 30y nominal bonds and TIPS which are inflation-linked). In USD, we also favour high quality emerging bonds (but high quality only). We avoid any kind of bonds which eventually behave like equities in bear markets (high yield, deeply subordinated bank debt).
  • Transforming cross-border payments with synergy from banks and FinTechs Nov 9 2016 4:00 pm UTC 60 mins
    Gustė Sadaunykaitė (TransferGo), Alix Murphy (WorldRemit), Céline Winant-Pateron (Mango Pay)
    Join this session where we will discuss:

    -What does transformation in cross-border payments mean today? In your opinion, has the FinTech bubble bursted already?

    -Why have we stopped talking about the revolution but started to look for the synergy between FinTechs and banks?

    -Why do banks cooperate with FinTech companies?

    -What is the advantage for FinTechs working with banks?

    -Does this cooperation comes from necessity or a genuine willingness to improve the services for the consumers?

    -Who is “selling” themselves to whom? FinTechs to banks or banks to FinTechs? Is it really a synergy?

    -What is next for cross-border payments?
  • Mobey Forum’s Guide to Risk Management in Mobile Financial Services Nov 7 2016 2:00 pm UTC 60 mins
    Philippe Roy (Danske Bank), Ron van Wezel (Aite Group), Marijke De Soete (Security4Biz)
    This webinar is based on the Mobey Forum’s report, the first of two parts, and uses a standardised risk management approach to provide financial institutions with an overview of risk management in MFS, relative to the mobile device environment. To assist with risk evaluation it describes the identified threats and classifies them into twelve categories. An analysis of the risk level is then provided for each category based upon likelihood of its occurrence together with its anticipated impact.

    The report contends that one of the highest risks still resides with the end user, the customer. Techniques that target the person rather than the device, such as social engineering and phishing, are often used by criminals to gain (sensitive) information that enables subsequent attacks to be launched, leading to fraud. Impersonation of the customer during the registration for or installation of a mobile financial service or during the mobile financial service transaction itself is also highlighted and examined.

    Mobey Forum is now developing a second accompanying report, providing guidance to financial institutions on mitigation measures and best practices to reduce the risks identified.
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  • The Digital Banking Race: Is the customer an opportunity or obstacle? Nov 2 2016 5:01 pm UTC 60 mins
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    In this framework, customers are acquiring a real leverage and a central place in the ecosystem. Their reactions and buy-in can make the success or pitfalls of the challenger banks. They have to increasingly become partners or be at the core of the developments.

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    Paul Stoddart, Managing Director at Vocalink
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  • Will Alternative Lending take away credits even from Digital Banks? Recorded: Oct 20 2016 61 mins
    Eduard Dedu (Kontomatik), Till Kothe (Kreditech), Richard Carter (Nostrum Group)
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    In this BrightTalk session, we will take a closer look at old-fashioned banks, digital and digitalized banks, and online lenders to examine which types of companies are more likely to dominate the consumer lending. We will pay extra attention to the role of technology, especially banking APIs.
  • Open banking.... it's banking but not as we know it Recorded: Oct 20 2016 61 mins
    Dave Tonge (Moneyhub), Alan Lockhart (RBS), Nicholas Oliver (People.io), Gavin Littlejohn (FDATA)
    The banking industry will soon open its floodgates to the most significant shake up our generation has seen.

    Our panel of experts from across the sector will cover key questions, such as:
    Could Open banking usher in the great unbundling of the banking system and change our relationships with banks forever?
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    What will stop incumbent banks becoming dumb pipes?
    What could banking look like when the barriers to entry are removed?

    Join our session to discover what the future of banking could mean for you and your key stakeholders.
  • The Data Breach War: How banks can step up their line of defence Recorded: Oct 19 2016 62 mins
    JP Vergne (Scotiabank Lab, Ivey B-School), Nik Walser (EY), Mario Maawad (CaixaBank), Lawrence Chin (Palo Alto Networks)
    As holders of valuable client and financial data, banks have been prime targets for hackers and thieves. Entire payment systems can be compromised in the blink of an eye and clients also risk having their identities stolen.

    Join this panel session where our experts will discuss:

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    -Top mistakes banks and financial institutions make when dealing with valuable data
    -What makes you a target?
    -Using real-time analytics to identify anomalies and act on them immediately
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  • Transitioning from Banking to FinTech Recorded: Oct 19 2016 53 mins
    Alexa Fernandez (BBVA), Helene Panzarino (Funding for Dummies), Neha Manaktala (DealIndex), John Hucker (Swiss FinTech)
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  • The Regulation Puzzle: Where do banks and new challengers currently stand? Recorded: Oct 19 2016 62 mins
    Shani Reynolds (HSBC), JS Gourevitch, James Ashe-Taylor (Constantine Cannon), Jo Ann Barefoot (Barefoot Innovation)
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    Join this session where the experts will discuss:

    -Grandfather versus Son - Can the Grandfather banks (traditional, older institutions) move as quickly as the Challenger banks? Are the rules different or just the attitudes influencing the approach? Is the regulator relationship different?

    -Does the time taken to analyse the rules vary? Why? How do smaller institutions get the advice and consultation from experts whether they be Legal or Tax?

    -Manual vs automation - linked to the first point..... does the infrastructure allow swift innovation? Whether purchased innovation or internally developed?

    -How does the customer approach vary? how are customers impacted or communicated with?

    -How can tools developed by software companies/Fintech innovators help? How does the way these companies change between traditional and challengers?
  • Identity Assurance - The art of knowing your customers Recorded: Oct 19 2016 36 mins
    John Erik Setsaas (Signicat)
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    This presentation will:

    -Take a look at methods for digital customer on-boarding, to ensure that reasonable assurance is achieved
    -Discuss the importance of both identity management and identity assurance
    -Explore more streamlined KYC approaches
  • Multi-Index Funds: Lady and the Trump Recorded: Oct 19 2016 27 mins
    Justin Onuekwusi and Chris Teschmacher
    Join us for our upcoming Multi-Index webinar, on Wednesday 19th October at 9.30am where we'll be discussing the political risks that are playing havoc in markets this year and expected into next and we'll give an update on Q3 performance for our Multi-Index funds.
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  • Title: PR Offline & Online - Making It Work
  • Live at: Dec 16 2011 1:00 pm
  • Presented by: Gemma Hayes, PR Manager, Clientsfirst
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