Gemma Hayes, PR Manager, Clientsfirst
PR can be a highly effective marketing channel for professional advisers. Gemma Hayes, PR Manager at Clientsfirst Ltd will share some hints and tips around maximising PR in your business. She will focus on what PR is and how it has evolved with a greater emphasis around online reputation management for professional advisory businesses. She will look at the fundamental differences between advertising and PR and the key considerations for implementing a strategic ongoing PR campaign within your business.