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Social Media Marketing - What's that all about then?

An IFA Blogger Christmas Special

With a growing financial community using Twitter, Facebook and Google+ the integration of social media into the marketing mix is becoming more important for many businesses, including advisory firms.

In this webinar, Richard Bishop, The IFA Blogger; Paul Gorman, IFS & Flawbord.net, Marlene Shalton, IFP and Pete Matthew, Meaningfulmoney.tv, explain how they use social media to:

- Raise their on-line profiles
- Generate leads
- Engage with other professionals
- Share ideas and best practice
Recorded Dec 15 2011 60 mins
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Presented by
Richard Bishop, Paul Gorman, Marlene Shalton, Pete Matthew & Dennis Hall
Presentation preview: Social Media Marketing - What's that all about then?

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  • Why should banks and insurance companies care about Blockchain? Dec 19 2017 4:00 pm UTC 60 mins
    Paolo Sironi (IBM Watson Financial Services), Ariel Berman (AIG), Roberto Mancone (Deutsche Bank)
    - Why is Blockchain a foundational innovation along 3 dimensions: complexity, novelty and computing power.

    - Why should banks and insurance companies care about Blockchain?

    - What are the major hurdles to overcome to make Blockchain truly transformational?

    - What are the consequences of Blockchain for payments and Digital Currencies?

    - What is Deutsche Bank working on with the Trade & Finance consortium?

    - What is AIG working on with Standard Chartered?

    - What benefits and impacts will Blockchain deliver in the near term?
  • Delivering a Secure API layer with Open Banking Recorded: Nov 16 2017 61 mins
    Louise Beaumont (Publicis.Sapient & techUK), Bernard Harguindeguy (Elastic Beam), Chris Ward (Mapa Research)
    This discussion focuses on delivering a secure API layer and how Open Banking will deliver a secure Open Future..

    Open Banking will affect every layer of the bank:
    -It will stretch and stress banks’ brands – resulting in both the potential for significantly increased reach, and reputational enhancement and risk
    -It will change and complicate how banks talk to consumers and SMEs – whether direct, intermediated, invisible, or all three simultaneously
    -The ecosystem environment will radically change how services are designed - with a flood of ideas and data available for those banks which successfully attract, seed and enrich the ecosystem within which they are a player
    -And the ecosystem environment will fundamentally change how these services are delivered – whether by companies with whom the bank has a partnership, or companies with whom the bank has absolutely no relationship
    -And finally, it also demands a rich, growing - and secure - API layer to enable the Open Future
  • Open Banking: Designing & delivering services that work in an Open Future Recorded: Nov 16 2017 60 mins
    Louise Beaumont, Katharina Lueth, Arthur Leung, Andrew Steadman
    Open Banking will affect every layer of the bank:
    -It will stretch and stress banks’ brands – resulting in both the potential for significantly increased reach, and reputational enhancement and risk
    -It will change and complicate how banks talk to consumers and SMEs – whether direct, intermediated, invisible, or all three simultaneously
    -The ecosystem environment will radically change how services are designed - with a flood of ideas and data available for those banks which successfully attract, seed and enrich the ecosystem within which they are a player
    -And the ecosystem environment will fundamentally change how these services are delivered – whether by companies with whom the bank has a partnership, or companies with whom the bank has absolutely no relationship
    -And finally, it also demands a rich, growing - and secure - API layer to enable the Open Future

    This discussion focuses on how services are designed and delivered.

    Panelists:
    Louise Beaumont (Publicis.Sapient & techUK), Katharina Lueth (Raisin), Arthur Leung (Curve), Andrew Steadman (Fiserv)
  • Looking forward, Looking Back: How Financial Institutions Can Do More With Less Recorded: Nov 15 2017 61 mins
    David Daniel (Banc Intranets), Darren Bridges (Safe Systems), Terry Ammons (Porter Keadle Moore), Larry Scnenck (Morris Bank)
    Financial institutions are constantly adapting to the needs of their customers and identifying new and innovative ways to streamline internal processes, while also improving how their employees work on a day-to-day basis.

    But, the challenge of operating within an aggressively competitive financial services environment has forced both large and small institutions to cut back on spending and decide what’s necessary vs what isn’t. From the number of brick and mortar branches to the sheer number of employees a bank is able to hire, bank executives are forced to make tough decisions in order to maintain stable profit margins.

    So how are modern financial institutions coping and adapting to this highly competitive environment? Largely, bank leaders are utilizing new technologies such as electronic form creation and submission, analytics and ticket systems as a way to streamline internal processes and reduce waste. But this begs the question, how does one identify the best available technology at the right price point?

    Find out more in this panel discussion featuring:
    David Daniel, VP, Banc Intranets
    Larry Schenck, IT/Banking Officer for Morris Bank
    Darren Bridges, CEO of Safe Systems,
    Terry Ammons, Systems Partner for Porter Keadle Moore
  • The Future of Payments Recorded: Nov 14 2017 64 mins
    David Parker (Polymath), Jonathan Wood (Vocalink), Miles Jack (TSYS), Suresh Vaghijani
    · Pay by bank from Vocalink, Pingit from Barclays; Accenture has forecast a 30% drop in card volume based on open banking and PSD2, will these new solutions really eat into Debit and what is happening around regulation on them
    · IoT payments are much hyped, can the schemes deliver on tokenization solutions for all devices or only with big brands
    · Will we all be wearing our payments in five years, or just have it embedded in our finger
    · Are we seeing the re-birth of the QR code with Tesco and the schemes in emerging markets or is it just a flash in the pan
    · Can Fintechs really take advantage of the emerging payment trends or is it a market for the big boys only
    · Clearbank the first new settlement bank in the UK, does this actually indicate a new trend of big banks being wholesalers and small Fintechs being retailers
  • The Four Pillars of Behavioral Finance: What Freud Could Teach Buffett Recorded: Nov 6 2017 49 mins
    Dr. Daniel Crosby, President at Nocturne Capital
    Although it is typically discussed in reference to managing client behavior, behavioral finance can also inform the way that we manage money and construct portfolios. By understanding the most common behavioral errors, we can begin to design investment processes that are robust to these errors. They are:

    Ego - the human tendency toward overconfidence
    Attention - our conflation of the lurid with the probable
    Emotion - our proneness to let affect drive risk perception
    Conservation - our asymmetric preferences for the status quo and gains relative to change and loss
  • The Most Important Year-End Questions for Investors Recorded: Oct 19 2017 47 mins
    Jeffrey A. Miller, PhD, President and Portfolio Manager, NewArc Investments, Inc.
    Analyzing the Combined Effects of the Business Cycle and the Policy Agenda

    The purpose of this BrightTALK webinar is to examine the two biggest issues facing investors in the remainder of 2017. While the analysis cannot escape some consideration of politics, it is not partisan. I am interested in policy effects on the market, not which leaders win or lose.

    Biggest Risk
    The biggest risk for the market is almost always a business cycle peak, the official definition of the start of a recession. What kind of notice will we have? What are the best indicators to watch?

    Some historical data will provide background. I will review the strengths and weaknesses of some popular indicators.

    Biggest Upside Chance
    A market-friendly policy environment would provide a healthy foundation for stocks, with plenty of upside. This should include the following:
    1. Resolution of the debt limit issue
    2. Key government funding decisions
    3. Tax reform
    4. Infrastructure improvements

    These need not be specific Trump Administration policies. Market-friendly probably requires bipartisan cooperation.

    Measuring the result
    Bot risks and rewards will be reflected in expected corporate earnings.
  • Multi-Asset Portfolios at Psigma “What We are Seeing and What We Are Doing Recorded: Oct 19 2017 49 mins
    Rory Mcpherson (Head of Investment Strategy, Psigma Investment Management)
    Psigma’s Head of Investment Strategy, Rory Mcpherson, will give an overview of some of the key themes in markets.

    He will discuss the current environment and share some of Psigma’s thoughts on where they believe are the best opportunities to add value at this stage in the cycle. This will include a tour of asset classes as well as some of the favoured fund picks the team are employing.
  • Emerging Markets - Time to Invest? Recorded: Oct 19 2017 49 mins
    Salman Ahmed, Chief Investment Strategist of Lombard Odier IM & Pav Sharma, Associate Director at ETF Securities
    Emerging Market (EM) debt currently represents a compelling opportunity for investors within the fixed income universe. Strengthening economies in many EM countries, rising growth forecasts and attractive prices puts EM investing on a much firmer footing for future growth.

    As emerging markets are a collection of very diverse economies, it follows that the impact of various risk scenarios will vary significantly from country to country. For investors considering EM exposure in their portfolio, doing so based on the quality of fundamentals is the intelligent choice.

    Join our webinar as we examine:

    - the latest emerging market trends
    - why risk-mitigation should be central when assessing each emerging market
  • A look into the future 2018 Recorded: Oct 19 2017 29 mins
    Derek Bradley, Panacea Adviser & Julian Chillingworth, Rathbones
    Panacea Adviser has teamed up with BrightTalk and Rathbones for a free webcast to support and educate Financial Advisers.

    The webcast will provide a quarterly market overview of what happened the in the last quarter as well as a future forecast taking into account the most recent economic insights from Rathbones CIO Julian Chillingworth.

    This fresh investment perspective will be of real value to you and your firm and not one to be missed!
  • How to tackle the challenges of a low return world Recorded: Oct 18 2017 41 mins
    James Hutton, Fund Manager, Sarasin
    The global growth rate has been slowing for some time, with demographics and productivity levels suggesting that this is likely to continue. Generally speaking, this means that many companies will struggle to deliver profits growth, and investors need to work harder to find the success stories.

    In this live webinar, Fund Manager James Hutton discusses:

    · How phenomena like Brexit, recent natural disasters, and the North Korean tensions are affecting markets

    · The outlook for valuations and returns in the current investment environment

    · Long-term strategies that IFAs and Wealth Managers can adopt to benefit their clients
  • Multi-Asset Funds: Risk-taking strategies for the current environment Recorded: Oct 17 2017 51 mins
    Rory Mcpherson (Psigma Investment Management), Jeffrey L. Knight (Columbia Threadneedle), Lawrence Petrone
    Join this panel debate where the speakers will cover:
    -Market outlook
    -Evolution of asset allocation
    -Risk-taking strategies for the current environment
    -2018 predictions
    -Challenges and opportunities
  • 2017 Q4 Market Update: Past Performance & Future Results Recorded: Oct 17 2017 49 mins
    Igor Tsukerman (President & Chief Investment Officer, Passed Pawn Advisors)
    The strong 2017 market performance year-to-date has caught most market observers and experts by surprise. Even as the volatility started to come back in Q3, the uptrend remains unbroken. Yet many questions remain. The Central Banks' "easy money", the geopolitical risks, the Trump economic agenda, the Brexit outcome -- and many others will likely shape the markets into Q4.

    Using ETFs as proxies, we will review what worked in Q3 and where to look for opportunities in Q4.
  • Distributed Ledger Technology (DLT): Emerging Trends and Real-world Cases Recorded: Oct 12 2017 64 mins
    Scott Riley, Tim Swanson, Sunny Aggarwal, Min Kim, Matthew Britton
    DLT has been heralded as the next great technology. But a ledger is a noun. It doesn't do anything. Libraries are full of books, but what makes a best seller? So too with DLT, the news wires are full of news on how DLT will change or markets but where are we now in terms of adoption and which use cases will get traction? Is DLT a supply chain innovation, a bit of enabling technology for cryptocurrencies or a revolution in payments and securities processing. What does it mean to Capital Markets?

    Presenters: Scott Riley (Kynetix), Tim Swanson (Post Oak Labs), Sunny Aggarwal (UBerkeley), Min Kim (DAYLI), Matthew Britton (BCS Consulting)
  • Legacy Business Integration of Blockchain Technology Recorded: Oct 12 2017 62 mins
    Derin Cag (Richtopia), Richard Burton (Balanced Software), David Lee (BCS Consulting), Toby Lewis (Novum Insights)
    Playing around with the idea of introducing Blockchain to your business? Not sure how to make it an operational part of your organisation?

    Join this panel session where experts will discuss:

    -Industry use cases
    -Scaling opportunities for blockchain businesses
    -Emerging trends in ICOs
    -Common challenges with integration and how to overcome them
  • Mobile & Blockchain: An Intro to the Decentralised World Recorded: Oct 12 2017 39 mins
    Matt Larson, Mobile & Blockchain Partner Executive @ Microsoft and Co-Founder @ Cryptobuzz
    Mobile technology has created distributed networks that allow us to interact with one another in entirely new ways.

    Blockchain brings trust and security to these networks and allows the world to connect and exchange value without intermediaries like we've never done before.

    From payments to identity and infrastructure, join this webinar to learn how the worlds of mobile and blockchain meet and what it means for our future.
  • How Smart Contracts & Blockchain can co-exist with current legal concepts Recorded: Oct 11 2017 63 mins
    Lee Bacon, Nigel Brooke (Clyde & Co), Kevin Hobbs (Etherparty), Jimmy Nguyen (nChain(
    The title smart contracts is used to refer to a number of arrangements in which relationships are governed by a pre-determined digitalised arrangement, so that coded instructions execute on the occurrence of an event.

    These often use Blockchain or distributed ledger technology to record and execute transactions. In their purest sense, the code – once agreed – becomes self-executing and self-governing and thus (it is argued) replaces the need for a wider contract or checks and balances.

    Whilst their common name is arguably a misnomer (they are not necessarily contracts in the traditional legal sense), their implementation can enable transparency in supply chains and the reduction of frictional and intermediary costs.

    This panel will examine how the concepts of smart contracts, utilising blockchain technology, can co-exist with existing legal concepts to include a review of:

    · The distinction between traditional legal prose/code and programming code.

    · Application of traditional principles (to include the three f-words: frustration, fraud and force majeure)

    · The allocation of responsibility and liability.

    · Practical steps and perspectives on the future.
  • Is code the new law? Regulation, Legality and Smart Contracts Recorded: Oct 11 2017 61 mins
    Ravikant Agrawal (Cognizant), Laurence Kirk (Extropy), Arnab Naskar (Innovationsforum), Jonathan Galea (Bitmalta)
    Regulation has been considered an obstacle when it comes to the adoption of blockchain technology. But many have taken on the challenge and have actively started to take blockchain and DLT as both a challenge and an opportunity.

    Join this panel where we will discuss:

    -ICOs, Self regulation of ICO, status of tokens in an ICO
    -How blockchain will affect existing market regulations
    -Which new regulations can we expect to respond to the ecosystem that blockchain has created?
    -How would the governance structure be determined?
    -How can the obstacle of a cross-border environment be tackled?
  • Mattereum - Pragmatic Smart Ledgers Without The Lawyers Recorded: Oct 11 2017 52 mins
    Professor Michael Mainelli, Co-founder of Z/Yen
    Much has been written about the power and scope of Smart Ledgers and Mutual Distributed Ledgers (MDLs, aka blockchains). Amidst the rush to find new applications for this versatile, ‘trustless’ technology, people overlook the challenge of governing Smart Ledger networks. Governance provides the mechanisms required to balance accountability of the governing body and its duty of meeting the specific objectives of the organisation.

    Effective governance of Smart Ledgers should answer four critical questions - How are rules created for the ledger and who oversees their application? What happens in the case of dispute? Who is allowed to change the software application and the data? How are security, risk and performance managed and reported?

    One approach is to embed these questions in existing legal structures, another to try to remain outside, but a third is to explore the appropriate role of arbitration, mediation, and expert determination, as far as possible avoiding enmeshing novel identity, document, and agreement exchanges within traditional legal structures.

    In this webinar, Professor Michael Mainelli will share research from the Mattereum initiative as well as Long Finance research sponsored by the Cardano Foundation. He will conclude that, while there is nothing new under the sun, Smart Ledgers may need to shift the balance of power from law, to code, to human wisdom.
  • Bitcoin Forensics Recorded: Oct 10 2017 45 mins
    Anupam Tiwari, IT Security Consultant
    Bitcoin is all the rage right now. But many question the security behind this popular cryptocurrency.

    Join this session where Anupam's agenda will include:

    -Brief intro
    -Anonymity Vs. Pseudonymity
    -Bitcoin working mechanics and cryptography involved
    -Forensics
    -Transaction conduct and types
    -Wallets and types
    -Blockchain explorer
    -Bitcoin artifacts
    -Conclusion
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  • Presented by: Richard Bishop, Paul Gorman, Marlene Shalton, Pete Matthew & Dennis Hall
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