How We Built a Scalable, Real-time User Targeting System

Presented by

Sriranjan Manjunath, CTO and Head of Engineering, Saavn

About this talk

Saavn is India’s leading music streaming service. Since context is key to music, we have built a system called Sniper that lets us identify cohorts of users in real-time and target them for marketing, advertising and recommendation purposes. This system allows us to understand user behavior by quantifying their engagement characteristics such as stream consumption, affinities or ads. Speed and scalability are critical to its design. This talk will cover our motivations behind building such a system and how big data technologies have helped us architect it.

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