Drive differentiation in financial services with modern strong authentication

Presented by

Steve Brasen, Research Director (Enterprise Management Associates), David Treece, Director Solutions Architecture (Yubico)

About this talk

The Financial Services industry often struggles with perceived commoditization among customers, but organizations can set themselves apart by offering strong security. Account takeover related fraud is largely driven by weak authentication such as usernames and passwords, security questions, and mobile-based authentication (OTP, SMS, push notifications). Modern strong authentication offers end-customers highest-assurance security along with ease of use, and can create meaningful differentiation and value to drive new customer acquisition and customer retention.Attend this webinar to learn what modern strong authentication really is, and how new standards and devices are making it possible to provide the highest levels of fraud prevention without compromising on exceptional user experience. Confidentiality and Data Processing: The information you provide in this form will be held in confidence by Yubico, Inc. and its Affiliates. Any personal information submitted in this form will be used by Yubico, Inc. and its Affiliates, for their performance of this webinar, and as such, you agree to being contacted and receiving relevant marketing materials. “Affiliate” means an entity that, directly or indirectly, controls, is controlled by, or is under common control with Yubico, Inc.

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Yubico was founded in 2007 with the mission to make secure login easy and available for everyone. In close collaboration with leading internet companies and thought leaders, Yubico co-created the FIDO U2F and FIDO2/WebAuthn open authentication standards, which have been adopted in major online platforms and browsers, enabling two-factor, multi-factor, and passwordless login and a safer internet for billions of people.