Drive differentiation in financial services with modern strong authentication

Presented by

Steve Brasen, Research Director (Enterprise Management Associates), David Treece, Director Solutions Architecture (Yubico)

About this talk

The Financial Services industry often struggles with perceived commoditization among customers, but organizations can set themselves apart by offering strong security. Account takeover related fraud is largely driven by weak authentication such as usernames and passwords, security questions, and mobile-based authentication (OTP, SMS, push notifications). Modern strong authentication offers end-customers highest-assurance security along with ease of use, and can create meaningful differentiation and value to drive new customer acquisition and customer retention.Attend this webinar to learn what modern strong authentication really is, and how new standards and devices are making it possible to provide the highest levels of fraud prevention without compromising on exceptional user experience. Confidentiality and Data Processing: The information you provide in this form will be held in confidence by Yubico, Inc. and its Affiliates. Any personal information submitted in this form will be used by Yubico, Inc. and its Affiliates, for their performance of this webinar, and as such, you agree to being contacted and receiving relevant marketing materials. “Affiliate” means an entity that, directly or indirectly, controls, is controlled by, or is under common control with Yubico, Inc.

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Yubico, the inventor of the YubiKey, makes secure login easy and available for everyone. Since the company was founded in 2007, it has been a leader in setting global standards for secure access to computers, mobile devices, servers, browsers, and internet accounts. Yubico is a creator and core contributor to the FIDO2, WebAuthn, and FIDO Universal 2nd Factor (U2F) open authentication standards, and is a pioneer in delivering modern, hardware-based authentication security at scale. YubiKeys are the gold standard for phishing-resistant multi-factor authentication (MFA), enabling a single device to work across hundreds of consumer and enterprise applications and services. Yubico’s technology enables secure authentication, encryption, and code signing and is used and loved by many of the world’s largest organizations and millions of customers in more than 160 countries. Aligned with its mission of making the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through the philanthropic initiative, Secure it Forward. Yubico is privately held, with presence around the globe and offices in Palo Alto, San Francisco, Seattle, and Stockholm. For more information, please visit: