Best Practices to Secure SMBs in an Evolving Cyberthreat Landscape

Presented by

Abby Guha, Vice-President, Global Product Marketing, Yubico

About this talk

Small and medium sized businesses are the lifeblood of any economy. And as these organizations are on the forefront of innovation, providing many critical products and services that are part of the supply chain and ecosystem of larger organizations, they can often become a prime target for cyberattacks. A security breach can be catastrophic for an SMB, with most never recovering from the ensuing damage. Therefore, ensuring strong security for SMBs is an urgent need across industries to protect against ever evolving cyberthreats. However, these organizations face different business and IT challenges than their larger enterprise counterparts, often with a much more constrained set of IT resources, budget and staff. A strong authentication solution that provides strong phishing defense while making it simple and fast for SMBs to adopt is critical to ensuring a stronger security posture and ensuring accelerated and uninterrupted productivity. In this session, we will discuss: - The evolving market and cyber threat landscape - The key strong authentication and MFA approaches available and related tradeoffs - How modern phishing defeats basic MFA - And how the YubiKey offers phishing-resistant MFA to stop account takeovers, reduce costs, and drive employee productivity Confidentiality and Data Processing: The information you provide in this form will be held in confidence by Yubico, Inc. and its Affiliates. Any personal information submitted in this form will be used by Yubico, Inc. and its Affiliates, for their performance of this webinar, and as such, you agree to being contacted and receiving relevant marketing materials. “Affiliate” means an entity that, directly or indirectly, controls, is controlled by, or is under common control with Yubico, Inc.
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Yubico, the inventor of the YubiKey, makes secure login easy and available for everyone. Since the company was founded in 2007, it has been a leader in setting global standards for secure access to computers, mobile devices, servers, browsers, and internet accounts. Yubico is a creator and core contributor to the FIDO2, WebAuthn, and FIDO Universal 2nd Factor (U2F) open authentication standards, and is a pioneer in delivering modern, hardware-based authentication security at scale. YubiKeys are the gold standard for phishing-resistant multi-factor authentication (MFA), enabling a single device to work across hundreds of consumer and enterprise applications and services. Yubico’s technology enables secure authentication, encryption, and code signing and is used and loved by many of the world’s largest organizations and millions of customers in more than 160 countries. Aligned with its mission of making the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through the philanthropic initiative, Secure it Forward. Yubico is privately held, with presence around the globe and offices in Palo Alto, San Francisco, Seattle, and Stockholm. For more information, please visit: