As online activity increases and digital footprints expand, so too does the overall application attack surface. The recent shifts in consumer behaviors have greatly accelerated business digital transformation and compounded the associated fraud and abuse committed through web/mobile apps and APIs.
In response, security, fraud and marketing leaders must be encouraged to adjust their application infrastructures accordingly, seeking solutions that can help them achieve exponentiality alongside tangible business outcomes. In common currency, customer experience and fraud prevention should no longer be considered mutually exclusive goals. Instead, organizations must align their application security, digital fraud, CX and marketing teams to positively impact both top and bottom-line outcomes, demanding elasticity from the platforms committed to delivering this holistic approach to digital transformation.