Excellence in Digital Experience and the Future of Fighting Fraud

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Presented by

Shehzad Shahbuddin, F5

About this talk

As online activity increases and digital footprints expand, so too does the overall application attack surface. The recent shifts in consumer behaviors have greatly accelerated business digital transformation and compounded the associated fraud and abuse committed through web/mobile apps and APIs. In response, security, fraud and marketing leaders must be encouraged to adjust their application infrastructures accordingly, seeking solutions that can help them achieve exponentiality alongside tangible business outcomes. In common currency, customer experience and fraud prevention should no longer be considered mutually exclusive goals. Instead, organizations must align their application security, digital fraud, CX and marketing teams to positively impact both top and bottom-line outcomes, demanding elasticity from the platforms committed to delivering this holistic approach to digital transformation.
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F5 is a multicloud application security and delivery company committed to bringing a better digital world to life. F5 partners with the world’s largest, most advanced organizations to secure every app—on premises, in the cloud, or at the edge. F5 enables businesses to continuously stay ahead of threats while delivering exceptional, secure digital experiences for their customers. For more information, go to f5.com.