Excellence in Digital Experience and the Future of Fighting Fraud

Presented by

Shehzad Shahbuddin, F5

About this talk

As online activity increases and digital footprints expand, so too does the overall application attack surface. The recent shifts in consumer behaviors have greatly accelerated business digital transformation and compounded the associated fraud and abuse committed through web/mobile apps and APIs. In response, security, fraud and marketing leaders must be encouraged to adjust their application infrastructures accordingly, seeking solutions that can help them achieve exponentiality alongside tangible business outcomes. In common currency, customer experience and fraud prevention should no longer be considered mutually exclusive goals. Instead, organizations must align their application security, digital fraud, CX and marketing teams to positively impact both top and bottom-line outcomes, demanding elasticity from the platforms committed to delivering this holistic approach to digital transformation.

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At F5, our mission is based on the fact that businesses depend on apps. Our long-standing belief that applications are the most valuable assets of any organization in the digital age has been the foundation of our strategy to become the leader in multi-cloud application services. When you combine F5 and NGINX's expertise powering over half of the world's applications across all types of environments, with Shape's insight from mitigating 1 billion application attacks per day, you have a company that knows how to deliver and secure more applications, and more value, than any company in the industry. This means that we are able to deliver and protect applications—revenue generating, brand-anchoring applications—from the point at which they are created through to the point where consumers interact with them. In other words, from "code to customer." This makes the combined forces of F5, NGINX, and Shape absolutely essential to every digital organization in the world, including the world's largest enterprises, service providers, financial and educational institutions, government entities, and consumer brands. Visit F5 at: https://www.f5.com/company