Getting the CX journey right to drive business scalability

Presented by

Prasanth Thomas

About this talk

Omnichannel customers are proven to spend 208% more than customers who shop in store only and the business opportunities will only continue to intensify, as new digital technologies and touchpoints emerge. The panel focuses on the following discussion points: 1. From online and offline touchpoints to journeys: Grasp the true dimensions of customer centricity 2. Gain insights on linking customer journeys to critical business outcomes 3. Recognise the importance of uniting expectations of customers, distributors and value chain employees to deliver greater value and improved efficiencies

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Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy. The company enables the digital transformation of enterprises globally, including 300 of the Fortune 500 – unlocking opportunities for businesses by enabling borderless growth, boosting product innovation and customer experience, improving productivity and efficiency, building agility and managing risk. With its solutions orientated approach and proven managed service capabilities and cutting-edge infrastructure, Tata Communications drives the next level of intelligence powered by cloud, mobility, Internet of Things (IoT), collaboration, security and network services. Tata Communications carries around 30% of the world’s internet routes and connects businesses to 60% of the world’s cloud giants and 4 out of 5 mobile subscribers. The company’s capabilities are underpinned by its global network, the world’s largest wholly-owned subsea fibre backbone and a Tier-1 IP network with connectivity to more than 200 countries and territories. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India. www.tatacommunications.com