Bringing customers closer with the power of technology

Presented by

Rajarshi Purkayastha

About this talk

Consumer behaviour has changed permanently after COVID-19. There is a phenomenal growth of e-commerce, WFH, remote learning and OTT channels to embrace the new normal. But, it is believed that consumers will go back to the old ways of buying in the post-COVID-19 era. Hence enterprises should not fall prey to the CX myths and prepare for the digital CX future. Hear our industry experts discuss different aspects of the new customer experience and share how digital can help bring remote customers closer.
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Tata Communications is a digital ecosystem enabler that powers today’s fast-growing digital economy. The company enables the digital transformation of enterprises globally, including 300 of the Fortune 500 – unlocking opportunities for businesses by enabling borderless growth, boosting product innovation and customer experience, improving productivity and efficiency, building agility and managing risk. With its solutions orientated approach and proven managed service capabilities and cutting-edge infrastructure, Tata Communications drives the next level of intelligence powered by cloud, mobility, Internet of Things (IoT), collaboration, security and network services. Tata Communications carries around 30% of the world’s internet routes and connects businesses to 60% of the world’s cloud giants and 4 out of 5 mobile subscribers. The company’s capabilities are underpinned by its global network, the world’s largest wholly-owned subsea fibre backbone and a Tier-1 IP network with connectivity to more than 200 countries and territories. Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India.