Measuring the Offline Impact of Facebook Advertising

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Presented by: Facebook

About this talk

In this session, Bruce Lee will discuss how Facebook’s Offline Conversions solution can give businesses visibility into how their Facebook ads are driving the offline results they care about: in-store purchases, call center phone calls, dealership test drives, etc. Bruce will cover: - How the Offline Conversions solution works, and how businesses can take advantage of it to get attribution measurement, insights into their customer base, and targeting capabilities for more effective marketing - How partners like LiveRamp can help activate a client’s customer data for use with the Facebook Offline Conversions solution - Case studies of clients using Facebook Offline Conversions to drive business success

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