In this session, Bruce Lee will discuss how Facebook’s Offline Conversions solution can give businesses visibility into how their Facebook ads are driving the offline results they care about: in-store purchases, call center phone calls, dealership test drives, etc.
Bruce will cover:
- How the Offline Conversions solution works, and how businesses can take advantage of it to get attribution measurement, insights into their customer base, and targeting capabilities for more effective marketing
- How partners like LiveRamp can help activate a client’s customer data for use with the Facebook Offline Conversions solution
- Case studies of clients using Facebook Offline Conversions to drive business success