The Measurement Journey: Connecting Data to Optimize Performance and Loyalty

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Presented by: Datorama

About this talk

As marketers, we are being called today to create a cohesive measurement journey for our organization, that’s as seamless as the customer journeys we strive to create for our audiences. This means creating an elevated view across our campaigns, channels, and purchase points, to optimize marketing performance, sales impact and customer loyalty holistically. Join Mike McMaster, Strategic Partnerships Manager at Datorama, to learn how companies like IBM, L’Oreal and Telstra and others are: - Unifying their KPIs across channels, campaigns and customer journey stages - Creating a data driven culture of always-on reporting and optimization - Combining technology, teams and change management to mature their analytics

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