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How to Optimize Your Content for Funnel Conversion and Revenue Impact

“How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.

Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.

Learn how to:
·Categorize and cross-compare dimensions of content to optimize for performance
·Leverage Salesforce to understand content impact on your sales funnel KPIs
·Utilize attribution modeling to trace revenue contribution back to the content you generated
Recorded Oct 19 2017 37 mins
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Presented by
Feng Hong, Senior Product Marketing Manager, Full Circle Insights
Presentation preview: How to Optimize Your Content for Funnel Conversion and Revenue Impact

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  • How to Optimize Your Content for Funnel Conversion and Revenue Impact Recorded: Oct 19 2017 37 mins
    Feng Hong, Senior Product Marketing Manager, Full Circle Insights
    “How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.

    Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.

    Learn how to:
    ·Categorize and cross-compare dimensions of content to optimize for performance
    ·Leverage Salesforce to understand content impact on your sales funnel KPIs
    ·Utilize attribution modeling to trace revenue contribution back to the content you generated
  • Adapting Salesforce for an Account-Based Strategy Recorded: Oct 5 2017 31 mins
    Feng Hong, Senior Product Marketing Manager, Full Circle Insights, Bryant Lau Digital Marketing Manager, Highspot
    Feeling like your CRM isn't quite measuring up to support your account-based strategy?

    Implementing and executing a successful account-based strategy has many operational and technical implications. Join Full Circle Insights and Highspot in this webinar to learn how you can adapt your Salesforce to fit an account-based strategy.

    In this webinar, we’ll teach you how to:
    -Understand the gaps in your CRM that hinder ABM
    -Organize your Salesforce processes for ABM
    -Connect the dots between your data and measure your ABM performance
How to Be a Better High-Performance Marketer
Full Circle Insights products give marketers full lead lifecycle management solutions, ensure every deal is attributed to the right campaign for accurate ROI, and answer all of your marketing questions in one place. Our products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All of your marketing data is in one place, and so are the answers.

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  • Title: How to Optimize Your Content for Funnel Conversion and Revenue Impact
  • Live at: Oct 19 2017 7:00 pm
  • Presented by: Feng Hong, Senior Product Marketing Manager, Full Circle Insights
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